Target audience results- Miss Miller

We carried out research by asking 40 people questionnaires on Indie music, we done this to see what they dislike and like about indie music videos to help us tailor our video to their preferences. By using questionnaires it told us what audiences expected to see within indie music videos, conventions they want to see, narrative, performance or concept based and what age we should target our video at. We asked 40 people with our questionnaires and five people with our vox pops so that we didn't get biased results and so we ensure that we asked many different types of people which would help us to create our music video. We used questionnaires so that we could compare and evaluate as questionnaires gives a variety of answers. We used Vox Pops also so that we could get a deeper understanding of what they want to see as we are directly getting the questionnaire answers. I will use my results to create my music video and I will tailor it to the questionnaire results as this is what our audiences want to see.

We created pie charts from the results we gathered so that we could evaluate and compare our results.




From this pie chart we gathered many things. We found that people like different genres of music which was useful for us as we could see that we could've picked any of these genres to create our music video on. Indie was the most popular music genre with 53% of people choosing this, next was R&B with 19% people choosing this genre, following the rap genre with 14%, then lastly rock and pop with both 7% of people choosing these genres. Indie was the most popular choice which tells us that our music video will appeal to many people also showing us that our target audience could be wide. The second most popular was R&B which shows us that audience may want to see conventions of R&B within our video such as dancing and the video to do with love. By having indie as the most popular answer shows us that our video will be successful as many people enjoy indie music. Asking this question has been useful to us as we can now see that indie is a popular music genre so that people would like our music video. From asking this question it tells us that we need to keep our video conventional to the indie genre and maybe add a convention from the R+B genre e.g a girl in the video.

 

From this pie chart we found out roughly on the idea of the ages of people we should target our music video at. We found that 65% of people we asked were aged  16-20, 17% were aged 10-15, 15% were aged 21-25 and 3% were aged 26+. We asked this question to decide what our target audience should be so we understand what conventions we should add into our music video to suit our target audience. We discovered that we should target our music video at 16-20 year olds as we found out from our questionnaires that this is the main age group who answered our questionnaire. Due to our target audience aged 16-20 we can add in conventions such as sexual references and drugs as our target audience is at an appropriate age. By adding in these conventions would make our music video more interesting. Asking this question this question has helped us a lot in knowing what our target audience should be for our music video therefore we now know what conventions to add in to suit our audience.

From this pie chart we found out roughly on what gender we should target music video at. From asking the questionnaires 38% of people we asked was female and 62% of people were male. From asking this question we can see roughly what gender we should target our music video at. From the pie chart we can clearly see we should target our music video as males however we should also add conventions which would suit females aswell. Our song's narrative is about a male and a relationship between him and his dad therefore our music video would be suited towards males. Asking this question has been very useful in knowing what gender we should make our target audience. If we didn't ask this question we wouldn't know what gender would be our target audience.

From asking this question we found out if Ed Sheeran is an popular artist and a good choice in creating a music video to one of his songs. the results were that 60% of people are a fan and 40% were not therefore it shows us people enjoy Ed Sheeran music therefore our music video should be successful due to the fact that most people are a fan of Ed. From asking this question gave us knowledge about how popular Ed Sheeran is. From asking this question it has gave us confidence when we go to create our music video as many people are fans of him and many people have at least heard of him.

This was a very important question we asked when giving out our questionnaires as without asking it we wouldn't know what micro elements and conventions we need in our music video for it to appeal to our target audience and to make it interesting. We found out that 40% thought the lighting made it interesting, 30% thought that diverse and unique videos make it interesting for them, 25% enjoy dance routines and 5% thought other which could be cinematography. From this we saw that we definitely need to have different types of lighting within our music video to make it interesting. We could add low key, high key and make the lighting black and white. Due to the fact our song were creating our music video to is in the indie genre we should make the lighting more low key and black and white rather then high key as it gives a mysterious feel. We should add conventions which are unique and diverse such as a unique location such as a beach or many different shots used. 25% said a dance routine however our music video is in the indie genre which would be unconventional to have a dance routine however we could add in a performance which would appeal to those particular people. Asking this question was very useful otherwise we wouldn't understand what micro elements and conventions we would need to make our music video interesting.

 From asking this question we have found out if people enjoy listening to indie music. This pie charts shows us that 55% enjoy indie music whereas 45% dislike indie music. This shows us that our questionnaire wasn't biased but indie music inst as popular as we expected so that we should add other conventions from other genres such as not as such a basic location and maybe a dance routine of some sort to appeal to people who didn't enjoy indie music. By asking this question helped us as we found out that most people enjoy indie music, we wont need to appeal to all types of people as our target audience is 13-20 and we want our video to be conventional to the indie genre.

This pie chart was also very important when looking at results. This was a very important question to ask as we found out what element is most effective in a music video. 38% thought that mise-en-scene was the most effective element, 32% thought that cinematography was the most effective element, 26% thought that editing was the most effective element in a music video. From these results we can clearly see that mise-en-scene is the most effective element of a music video therefore we have to have a successful and conventional location, lighting, iconography, positioning and facial expressions within our music video. The mise en scene has to be successful otherwise audiences wont be interested within our video. We have to make the mise en scene very conventional to the indie genre also otherwise our video wont be successful. The conventions we should have is a simple location, low key lighting, a guitar as a prop, positioning always in the middle of the shot and a clear view of the facial expressions which link to the lyrics. The shots and editing also has to be successful. We should have many different shots within our music video and shots which link with the lyrics and visuals. It is important that we have many different editing styles within our music video to keep the audience interested. We expected very close results when we asked this question. Asking this question was very useful as we know understand that all our elements within our music video have to be effective for our music video to be successful.

From this pie chart we can clearly see what conventions audiences expect to be within a music video. 40% of people which was our highest expected a narrative within a music video. We was really happy when we received this result as a narrative is very conventional to the indie genre meaning that most audiences would enjoy our music video. 35% of people expected a portrayal of love within a music video. From gaining this result we should try and include a girl within our music video as this is what audiences expect to see therefore meaning they will enjoy our music video. We will add in a girl within our music video as it links to our song lyrics. 10% was both performance and simplisitc/low budget/realistic. From gaining this result showed us we shouldn't incorporate a performance within our video due to the fact that's its unconventional to the indie genre but also only 10% of audiences enjoy a performance. simplistic/low budget/realistic result was a shock to us but it shows us that we shouldn't keep our music video to simple otherwise it will look too basic. However due to the fact that our music video is in the indie genre we have to keep the location simple to follow the conventions of the indie genre. By asking this question helped us learn what style our music video should be and what genders should be within our music video.

 From this pie chart we found out what setting would expect to see within a indie music video. This question was important as the question above 'what element is the most important within music videos' told us that the mise-en-scene was the most important within music videos therefore that the setting has to be successful within our music video. We found that 50% of people expects a simple setting within the indie genre, therefore showing us that we have to keep our setting simple and basic. Our setting should change also so that its not to boring. We should film our music video in either a field, forest, beach and house as they are simple settings.

From this pie chart we can clearly see that audiences prefer narratives over performance in music videos. 89% said narrative whereas the other 11% said performance. This clearly shows us that we should incorporate a narrative within our music video. We was very happy from this result as having a narrative within the indie genre is very conventional. 

I believe our pie charts from our questionnaire results proved very useful. We can now compare results and be able to analyse our results more better. By putting our results into pie charts we can now see the percentages of the results which will help us when we create out music video. I believe our pie charts have been successful as we know have knowledge of what to add in our music video when we go to film it. 

The videos below are the 5 people I filmed for my vox pops. The first girl I filmed was younger then the rest of the other people I filmed so that my results wouldn't be biased. I believe my vox pops were very successful as it allowed us to understand what conventions we should add in our music video for our music video to be successful. It also allowed us to understand the target audience also. One of the most important questions was 'Do you prefer a music video consisting of a narrative or performance?' The majority of the 5 people said narrative as well as 89% of the questionnaire results as they most of them thought they like to have a story behind the music video as this makes it more interesting. This has gave us major confidence in just having a narrative based video which is very conventional to the indie genre. Another key question was 'What setting do you expect to see in a music video' Majority of the results from the vox pops and the questionnaires were simple/basic. The audiences said this as they like to focus on the lyrics and the meaning behind the song. Therefore from receiving that result our setting will be very simple or basic. Overall we believed our vox pops were very successful as we could directly see results of what people thought about music videos, this gave us deeper understanding on what we should include in our music video. 

We also studied into youth subcultures to assist us with planning our music video. A youth subculture are a group of people who come together due to the fact that they have common values for example clothes or taste. There a group of people who are positioned out of the mainstream and may be seen as unique. The subcultural gangs hold value in conformity and rebellion and have an attitude towards capitalism and consumerism. Grant McCraken believes that the modern world within the music industry is full off diversity, dynamism and creativity. He says that if we look at the array of values, and ideologies then we cant say all the subcultures come from one culture. The CCS (Centre offor contempory cultural studies) disagrees with McCraken and ignores and assumes that all subcultures come from one subculture. The CCS makes general assumptions, they don't take into account changes, don't take into account older youths mix and match styles/values from a mix of subcultures. They also don't take into account adults that can appear normal eg go to work but behind closed doors they visit raves. Hebridge is similar to McCraken and the CCCS' and says that although some people think subcultures only appear to be different but deep down they are the same. 

By researching into subcultures has been proven very useful as we can see what our music video theory follows. We believe that our theory follows Grant McCraken as our music video isnt influenced influenced by the mainstream of rebellion but it consists of new ideologies and unique elements that doesn't follow the mainstream pop genre. 

Overall I believe this task has been very useful for our group. The main things we have learnt of what conventions to add into our music video and whom to target our music video at. By asking all these questionnaires gave us ideas of what to include in our music video so that we can make it conventional and successful. Without carrying out research we wouldn't have as good of knowledge on how to create our music video then we do now. If we were to do this task again I would create more questionaires and film more poeple so I can get an even more deeper insight into what we should include within our video.

 

 

 

 

Initial group planning ideas- Miss Georgiou

My group members are Amber, Blessing and Domenico. We came together as we thought we could work well. In our first meeting we discussed many things. We discussed what genre of music we should chose to base our music video on, we discussed as a group on what genre to chose. We looked at many things when looking at genres. We looked at what genre would be easiest to create, we looked at dance, pop and indie. We discussed  how we would create the music video, what conventions would we need within the video to be conventional to the genre and what micro elements we should include. We looked at the dance genre and the artist Disclosure 'When a fire starts to burn' We believe if we chose this song to create our music video to it would be the most creative however we would need many dancers and as a group we believe that we couldn't get that many people within our music video therefore narrowed down our music genre choices to pop or indie. From looking at this we chose to either create a music video in the pop genre or the indie genre, we was stuck between the two. 

We started looking at different artists and their music videos to give us inspiration. We looked at Justin Timberlake and Pink as the two pop artists. We watched some of their videos such as 'Mirrors' and 'Just like a pill' we also annotated the lyrics to these songs to see if we could come up with any new ideas to create our own music videos to these songs. We thought about the conventions and micro elements we needed to have within the song and we thought that it would be too difficult to create a music video to a pop song as we believe we would either just copy the music video or it would be just to hard to make the video conventional.

After deciding we didn't want to create a pop music video we discussed further as a group in creating a music video in the indie genre. We looked at many different indie videos including Ed Sheerans videos to give us inspiration and ideas of what we could do when creating an indie music video. We decided that this would be our best option as we could make the video conventional.
We wrote done our initial ideas onto a piece of paper and discussed individuals ideas. This included many different ideas from each individual.


Our ideas consisted of different artists and genres. 

We annotated song lyrics of each song we were thinking of doing which were: Pink - Just like a pill
Justin Timberlake -Mirrors
Disclosure- When a fire starts to burn
Ed Sheeran- Give me love
By doing this showed us what shots we would need to incorporate into our video and what would be featured within our music video. 







After looking at these songs as a group we decided we didn't want to use any of these songs but wanted to create a music video on one of Ed Sheerans song.We researched into him and found a song we all thought was pretty good which was Runaway. We then analysed the lyrics. We found that its of the indie genre and has a narrative behind the song which we were happy with.



After that we discussed as a group on what we should include within our video to gather many different opinions and ideas. We wrote our ideas down on a piece of paper which included the mise en scene, artist representation, cinematography, editing and style of music video. 






In the next meeting we applied for copyright, we had to apply for copyright to gain permission from Ed Sheerans record label to use his song for our music video. We discussed as a group what should be sent in the email and sent it of to his record label individually. We got no response and we realised they are very busy so that they may not ever reply therefore we carried on with planning our music video. 


We discussed as a group about the outline of our music video, from analysing the lyrics we decided that our music video should be narrative based as its conventional to the indie genre. We thought about many different shots to use and what artists we should have in our music video. We decided that we need a girl within our music video due to the story behind our music video. We discussed about many different shots which will incorporate which were a variety.

After we discussed the outline of the music video we discussed ideas for our storyboards. We first created individual storyboards so that we can gather many different ideas individually and then put them together. We created our own storyboards then came together to discuss them individually then we combined ideas to create our group storyboard. We thought this was effective as we came up with many different ideas and successful shots. 

Group Meetings 
Group meetings and discussions are important to carry out so that we all understand what we have to do and when to do it. By having group meetings means that we all understand what we have to do. It was very important that we discussed the lyrics and planned our music video together so that we saved time. 

I believe my group worked well together throughout the whole production of our music video. We incorporated many ideas as individuals into our music video but also as a group. We listened to each others ideas well and tried to get everyones ideas into the music video. I believe that because we worked well together we created a successful music video. Through having group meetings we could see each individuals strength therefore each individual had a role in which they were good at to create a successful music video. 

Research into chosen music genre- Miss Georgiou

Our chosen music genre is indie pop, I have chosen this genre as I am interested in this type of  music. I like the style of the music which is why I want to create a music video in this genre. I am also interested in this particular genre as I believe that indie music is either narrative and concept based which is what I want to base our own music video on. I like the ways videos are created in the indie genre as they all mainly tell a story or tell lessons which I believe all music videos should. I also chose this music genre as it is less mainstream and so that I can target our video at a particular audience. The main inspiration that gave me the idea to create a video in the indie music genre is the lyrics within the song. I believe that within indie songs the lyrics are powerful and mean something to artist therefore the video will be powerful and interesting.

An artist which is similar to Ed Sheeran is Ben Howard. The artists are similar in the way that they both play guitar which is there main instrument in creating music and have similar styles in dressing. There music videos both artists create are very conventional to the indie genre, as they are located in realistic settings, not costly to produce and concept/narrative based. They also both mainly sing about love and emotions in their songs. They both follows the codes and conventions of the indie genre.
   -Ed Sheeran   - Ben Howard

The music video 'Keep your head up' by Ben Howard is narrative based and is about getting over a relationship which has caused pain and anger, I believe at the beginning of the song he is depressed and has lost his way after a relationship has broken down but during the middle of the song he starts to find himself again and becomes positive. I believe the chorus is about being optimistic and never let things get to you. The codes and conventions within this video are conventional to the indie genre. The setting is in a field which is conventional to the indie genre as they are usually set within an accessible place which doesn't cost much, the setting is in an simple place so that the audience can focus more on the lyrics and understand the narrative more. It also makes the video more realistic so that the audience will be able to relate back to the artist. The lighting within the music video is mainly low key as the music video is set at dawn, this creates a mysterious feel which is conventional to the indie genre.However the lighting does change from low key to high key throughout, this suggests that Bens mood has got better and has brightened up which makes the concept easier to understand.  The iconography within the video is the massive slide the artists go down within the music video, this makes the artist have youthfulness (a point in dyers theory) which their target audience is able to relate to therefore creating a relationship between them. By having a slide also within the video shows that the artist can enjoy themselves therefore creating a good reputation of them. Ben Howard is positioned within the middle of the frame as it shows the audience who the main artist is and so that they can focus on him. Ben Howard is wearing casual clothing such as a plain t-shirt and jeans which is conventional to the indie genre. It creates a relationship between the audience and the artist as they are able to relate to him as they will also wear casual clothing. At the end of the video you start to see Ben' facial expressions which are very happy, this helps the audience understand the narrative as at the beginning he is angry with how his relationship went but figured out that life is too short to be upset. 

- Lighting at the beginning of the video showing hes upset and depressed.

- Lighting with sun shining through showing hes getting over his depression.

- High key lighting to show hes happier and 'keeping his head up'

- The iconography within the video

- Shot showing Ben Howards conventional clothing to the indie genre.

- Ben Howard positioned in the middle of the shot

- Ben Howards facial expression showing he's happy.

There are main camera shots used within this video. At the beginning of the video there is an establishing shot which shows the audience the location of the video. Within the establishing shot the setting is shown which is a tree with Ben Howard walking along behind it. The establishing shot introduces to the audience where the music video is being set which is in the countryside on the field, this is relatable to the audience which builds a relationship between the audience and the artist. The Establishing shot tells the audience that the music video is in the indie genre as the setting is very simplistic which is conventional. Another shot which is used is a high angle when Ben is picking up water in his bucket from the lake. This links to the lyrics of the song which is a point of Goodwins theory, the high angle makes him look small which is also how he's feeling. It builds a relationship with the audience and the artist. Its also conventional to the indie genre as many indie songs are about feelings and emotions which high angles bring out. Another shot that is used is a point of view shot, this is where the camera is in the artists hands within the video so you see there point of view. This is used within the video a few times. The first time is when he is walking through the fields, the camera goes through the hay/grass within the fields. This makes the artist looks isolated and lonely which relates back to his song lyrics. It also shows the audience of his whereabouts and where he is travelling to and from. The point of view shot makes the music video look more interesting also and the shot makes the music video look more realistic which is conventional to the indie genre. Due to the shot being realistic also the audience are able to relate back to the artist. Another point in the music video where the point of view shot is used is when Ben is going down the slide, by having a point of view shot here shows the facial expression of Ben which is really happy, this also links to the lyrics as he is talking about towards the end of the song 'keeping your head up' which will also help the audience engage more into the music video. By having the point of view shot here shows that his feelings has changed during the song which will inspire his target audience. 

- Establishing shot showing the location of the music video

- High angle of Ben Howard.

- 2 different point of view shots to make the music video seem more realistic. 

The main editing style is the colours and lighting within the video, there are bright colours shone throughout the video including the sun. By having bright colours and the sun coming through sets when the music video was filmed and makes the music video more interesting. It also suggests that the sun shining through the dark trees shows that Ben has gone through a bad time and is finally starting to feel happier. There was also fast paced editing when Ben Howard and his friends were going down the slide to keep up with the speed of the music, this engages audiences into watching the music video. I believe the target audience is 11-18 year old's as the music video is about love and lessons which would appeal to that age range. The artists is represented as a typical boy due to the way he is clothed and the realistic setting, this makes the audience able to relate to him better and builds a relationship between the two. The artist is also represented as strong and determined as he gets over his heart break. 

- Color Editing.

The style of the music video is conventional to the music genre which is indie. The location is simplistic, the costume is also simple, there's a concept behind the video, long shots and establishing shots are used to show the artists outfits; these are all things which are conventional to the indie genre. However the music video doesn't have a narrative which is a typical thing for indie music videos to have. Points of 

Goodwins theory is used within the music video. There is a link between the lyrics and visuals for example the lyrics were 'I saw a friend of mine the other day' and the shot is off two boys in the trees which symbolizes that they are his friends. This may tell the audience that Ben Howard is popular which will give off a good reputation of him and people also may want to look up to him.

The video is concept based as it tells people a lesson in life. This is very conventional to the indie genre as most indie music videos have a message within the song. 

The visuals and music also links as the shots get faster when the music speed picks up. This will make the music video much more easier to watch for the audience meaning that they will engage more with the video.

There are also many close ups of Ben Howard which are for the demands of the record label. There are many close ups so that audiences will remember him and he will be see as a brand and an icon.

Another artist which is similar to Ed Sheeran is Sam Smith. They are similar in the way that they sing about similar things such as love and life lessons, the way they dress which is casual and edgy and there music videos are very similar such as realistic and simple locations, performing as well as a concept or narrative. They both follow the conventions to the indie genre however Sam Smith is more pop indie. 
- Sam Smith

The music video 'Stay with me' is performance based with a narrative behind it. The song is about how Sam had a one night stand with a girl but it isn't enough. He wants to find love and just not have a physical relationship and have an emotional one. He's telling the audience that a sexual relationship isn't just enough for men, they want love too just as much as women do. The setting within the music places is set in 3 different realistic locations. Its set within a house, on the street and in a church. These places are conventional to the indie genre as there accessible and cheap to film there. By setting it in a simple setting the audience are able to focus more on the lyrics and the concept of the music video which is about men needing love. The settings are realistic so that the audience are able to relate to the artist. By changing location will interest the audience as its not set in the same place. The lighting is unconventional to the indie genre as it is all high key however this makes the music video seem more realistic so that the audience is able to relate back to the artist. Sam Smith is placed within the middle of the shots each time so that the audience knows who to focus on within the music video. It makes Sam Smith look like a powerful artist which the audience would inspire to be like him. Sam is wearing casual clothing such as jeans and a coat which is conventional to the indie genre. It makes Sam look like an ordinary person therefore audiences are able to relate back to him. Through out the video Sam's facial expression is made clear which is upset and sorrowful, this links back to the lyrics that he is upset as he needs some emotional love. By having an upset and sorrowful look it makes Sam look like an ordinary person as his feelings are made clear which the audience will feel sorry for but will be able to relate to him. There are many different camera shots within the music video.

- High key lighting.

- Positioned in the middle.

- Shot showing his costume.

- The three different locations.

At the beginning there a long shot showing the location of the video which is an ordinary sized house. This not only shows that Sam Smith has an ordinary life meaning that the audience will be able to relate back to him, it also sets the genre of the video which is indie straight away as the audience can see that its set in a realistic and simple location. By having a simple and realistic location used within the video the audience are able to focus on the performance of Sam and the meaning of the song also. Another shot that is used many times is a close up of Sam Smiths face. This is evident throughout the video to show the audience how Sam Smith is feeling which links to the song lyrics fro example 'why am i so emotional'. By showing the facial expression of Sam makes the audience be able to relate to him therefore the audiences are able to engage within the music video. Also by showing the facial expression of Sam Smith makes him look normal. Another shot that is used is a panning shot of the bed covers. This links to the lyrics suggesting that he had a one night stand. By having the panning shot of the bed tells the story that he had a one night stand which makes the video more interesting and makes the audience understand the lyrics more. The panning shot of the bed shows the audience also that the video is going to be set in a realistic location which shows the audience that the music video is in the indie genre. Another shot that is used is a mid shot. This shows the facial expression of Sam Smith and the location also. By using a mid shot the audience can see how Sam is feeling and where he is going in the location. 

- Long shot of house

- Mid shot

- Panning shot

- Close up 

The main editing styles within the video is fast paced editing and slow pace editing. From 3.02 to 3.10 there's fast paced editing as the different shots get quicker. There's fast paced editing here as the music gets more fast paced so the visuals match with the music. After the fast paced editing the shots get slower again to match with the music speed which also gets slower. The target audience for this music video is 13-21 year olds as its talking about one night stand and love which that age would be interested in. The artist is represented as emotional and vulnerable as the close ups show his facial expression which is depressed.  The artist comes across as relatable as the music video is set in a realistic location, he's wearing casual clothing and emotional. This makes the audience inspire to be like him. The style of the music video is mainly performance based with a slight narrative behind it as within the video it shows him leaving the girls house which is unconventional to the indie genre. 

Goodwins theory points is evident within this music video. The lyrics match with the visuals for example 'why am I so emotional' and the shot is of Sam Smith looking upset. This will help the audience clearly understand the narrative of the music video. Also this will help the audience to relate to Sam Smith as they can clearly see he's upset.  

The visuals match with the music for example Sam Smith walks out of his slowly in time with the music. This makes the music video more easier and interesting to watch for the audience. It also clearly shows sams emotions which will create empathy for him.

By researching into the indie genre it has taught me the codes and conventions of the indie genre such as low key lighting, variety of shots, casual clothing and realistic locations. From researching into the indie genre I know now what conventions I need to add into my own production. I want to have a realistic location so that the audience can relate to the song, variety of camera angles so that my music video is interesting and causal clothing as this promotes the artists as being a normal person which makes them relateable.

Music video inspirations- Miss Georgiou

A song that has inspired me is 'We found love' by Rihanna ft Calvin Harris. I love this music video as it shows a lot of creativity. The music video falls into the dance genre but the music video breaks the typical convention which inspired me at it shows that the music video is unique and diverse. The setting in a dance video is usually in a club with dancers where as this video is different as its set in many realistic locations such as houses, fields and in the street. By setting the video in realistic locations the audience is able to relate to the artists creating a relationship. The music video looks realistic which has inspired me to create a realistic video as i believe it would interest the audience more. There are many shots within the video which have inspired me, there's an establishing shot at the beginning of the two flats what appears to be on a council estate, whilst lyrics come up on the screen 'its like screaming' This links to the fact that people in council estates often tend to want a better standard living of life but cant have one. This inspired me as it clearly shows that there is going to be a narrative in the video which engages me more. Another shot that has inspired me is a two shot of when Rihanna and her lover are in the bath together, this shot inspired me as it shows there love for each other which creates a strong narrative for the audience. There are also many shots of drug references such as a shot of the gambling machine and other shots of drugs which sets the theme of the video and tells the audience that Rihanna and her lover gamble and take drugs which is why there relationship has ended badly. There are many close ups of Rihannas and the males facial expression, this has inspired me to have many close ups of my artists within my video as it clearly shows the audience how they are feeling which helps the audience to connect to the artists.

I  like the grungy type of clothing the artists are wearing within the video, they both look quite mysterious and by both of the artists wearing similar clothing shows that they have great chemistry and passion together. The lighting is very inspirational, i am particularly inspired when af fast motorway is projected onto Rihanna to suggest that her obsession with drugs has grown which helps the audience to understand the narrative. The artists representation within the video is passionate with each other, high chemistry within their relationship and rebellion.The editing within the video has inspired me as it shows the relationship between the man and the woman, for example there is fast cuts to show the physical relationship between the two. There is a fast cut to show the good and bad features of the relationship which links to drug references. The fast pace editing with the up beat tempo of the song has inspired me as it makes the video feel more realistic and look more interesting.

Another video that is a massive inspiration to me is Beyonce 'Pretty hurts'. This music video has inspired me as it has a concept behind it which interested me. The concept is about that there is too much pressure on women to be beautiful on the outside in society. I would like my video to have a clear message as I believe it makes the video more powerful and more interesting to watch. At the beginning of the video there are close ups of Beyonces facial expression looking disappointing in herself and sorrowful, this makes the audience feel sorry for her which builds a relationship between them, this has inspired me to have many close ups as it shows there facial expression and helps the audience to understand the concept. At the beginning of the video Beyonce makes herself be sick which is a very powerful message which i would like to have within my own video. There are many shots within the video which represent the concept, such as the mid shot of when the man is measuring Beyonces waist and suggests that it is too big, this helps get across the message to audience which what makes the video so powerful which i want my own video to achieve. The music video style is purely just 80 percent concept based and 20 percent performance based, this has inspired me to create a performance and concept based video as 'pretty hurts' is a very powerful music video getting across a message and makes the artist 'Beyonce' look good. The artist within this song is represented as a women who isn't pretty enough in society. This makes Beyonces representation as an artist look good as she is singing about whats wrong with society. By watching this video makes me want to create a mainly concept based video as concept based videos are more powerful and interesting.

Another video that has inspired me is 'The A Team' by Ed Sheeran. This is another massive inspiration to me as I believe the video is powerful due to the message behind it. The location has inspired me as its set in a realistic place which creates realism and the audience are able to relate to the artists. The video is in black and white which links to the message of the girl being addicted to drugs as the black and white colour shows she's upset and life is dull for her. This has inspired me to have some of my video in black and white as it will make my video unique and show clearly how my artist is feeling which the audience can relate to. There are close ups within the Ed Sheeran video, this has inspired me to have many close ups within my video as it shows the feelings of the artist which draws the audience in and makes the narrative easier to understand. There is a time lapse of when the girl is sitting on the floor and everyone is walking quickly around her, this shows the audience that her way of life is slow compared to society and that she doesnt enjoy life, this has made me want to add a time lapse into my own video as it makes the audience feel sorry for the artists which will engage them into watching the video more. The music video style is indie and is conventional to the indie genre as its set in a realistic place, and has a concept behind it. I want my video to be conventional to the genre i choose as it wont make the audience confused and they clearly know what type of song it is. The make up has also inspired me as in the video she has mascara down her eyes which is conventional to the character she is playing which makes the video more powerful and the audience are able to understand the concept better. The video is purely narrative based which sends a message to fans, i would like my video to be narrative based as it makes the video more interesting and the audience will be able to engage more if there's a message behind the video.

A music video that inspired me due to the editing is Emeli sande 'Clown'. This music video has inspired me as I believe the editing is successful. The music video is in black and white throughout  which makes the video seem more realistic therefore the audience will engage more within the music video. It also enhances emotions within the video and really shows the audience how Emeli is feeling therefore the concept of the music video will be easily understood. The black and white effect links in with the lyrics and shows how emotional Emeli Sande is. Due to the video being in black and white will make the audience focus on the emotions more and help them to understand the music video. It also builds a good relationship between the audience and the artist as the audience will sympathize for the artist. I would like my music video to be in black and white or parts of it as I believe it truly helps the audience understand the concept behind the music video. It also shows how the artist is feeling therefore they will be able to relate easily to them.

Another music video that inspired me due to the editing is again Ed Sheeran - The A Team. There is a time lapse within the music video which helps the audience understand the narrative of the video. The time lapse is where the girl is sitting on the floor and everyone is walking past her quickly. This emphasises the fact that the girl has a slow pace of life compared to the rest of society which builds a relationship between the audience and the artist. It also helps the audience to understand the narrative behind the music video therefore its more likely to be successful. The time lapse helps represent the artist as vulnerable and really helps the audience to understand music video. Therefore I would like to have a time lapse within my music video as I believe it would help the audience to understand our music video and also build a relationship with the artist.

Within my own production due to my inspirations I would like to include a time lapse as I believe they make the music video very interesting and also makes the narrative easier to understand. Also make my video narrative/concept based as I believe videos with a message are more interesting as audiences will be more engaged. A variety of camera shots as this will make the music video more interesting. Lastly low key lighting and black and white lighting as I believe this brings out emotions of the artist which builds a relationship between the two.

I am considering Ed Sheeran, Pink and Justin Timberlake as my artists as most of there songs have powerful messages behind them so that I will be able to create a powerful music video with a narrative or concepts behind it. I will discuss with my group and ask for their opinions on my artists and see if they have any different ideas.