Music Video

Final group magazine advert

Final group digipak

Group Digipak- Miss Miller

We came together as a group and looked at each others digipaks discussing what was successful about them and what needed to be improved. We looked at the digipaks discussing what digipak was the most successful so that we could use it for our group digipak. We decided to use Ambers digipak as we believed it was the most conventional to the indie genre and the most appealing. Once we decided to use Ambers digipak we developed it so that it was slightly different from her old one and also we developed it to add other ideas from our other digipaks that we thought were successful.

Blessings Digipak

 

Blessings digipak was incomplete therefore we couldnt use it as our group digipak however I believe it was the most appealing digipak out of the three with the use of the nice colour green and appealing font it would have appealed to our target audience and drawn audiences in. A massive strength of her digipak was her appealing tracklist, the colour green and black contrasts well which makes it very appealing to audiences. Also the image chosen on her tracklist is very conventional to the indie genre as the image is set in a realistic location and the artist has a guitar on his back which will tell audiences that its the digipak is promoting an album of the indie genre. Her digipak also looks very professional which will interest audiences. We decided to keep her tracklist names as we believed that they were all clever names. A weakness of her digipak is that it looks a bit simple as there is a lot of space not being used on the front cover which may bore audiences also its unfinished therefore we couldn't use the digipak. 

Domenicos Digipak

From looking at Domenicos digipak we have incorporated his images he has used for our group digipak as we believed they were the most conventional images to the indie genre. A weakness of his digipak is that the his front cover is not very clear as he has tried to hard to signify the album title of 'King' by using a large image of a lion and a crown therefore the audience will not be able to see the artist therefore the digipak doesn't promote the artist.The colours also doesn't make the digipak visually appealing therefore audiences wont be attracted to the digipak. The colours are not conventional to the indie genre also. However a strength with this digipak is that hes conveyed Nicos popularity by using images of his fans which will present that hes a strong influential artist. Also his digipak looks professional as his photoshop skills are evidently high therefore the digipak will appeal to audiences. 

Ambers digipak 

This is the digipak we have chosen to be our group digipak, we chose this one as we believed it was the most eye catching by the colours used, conventional due to the images used of the artist and the most professional looking. The strengths of this digipak is the images used, the images are conventional of the indie genre due to in each image we see the artist with an acoustic guitar therefore the audience will understand the the digipak is of the indie genre. Another strength of this digipak is the bright colours used even though the colours subverts the indie genre they are appealing which will draw audiences in. The weakness of this digipak is there is too much text on the inside covers which makes the digipak look unorganised, we changed this on our group digipak to make it look simpler. 

- This is our group digipak, we incorporated many different ideas from each others digipak to make it our own. We used Blessings track list as liked the song titles, We kept ambers blue colouring so that our digipak appeals to the audience, we used my inside cover of the thank you note as we believed it was the most conventional and also the track list image and finally we used domenicos images of the artists. 

Colours

The colours we have used on the digipak are contrasting colours. We have used black and white colouring for the background on each slide of the digipak apart from one of the inside covers. The black and white colouring is very conventional to the indie genre which is why we have chosen this colour. We have also chosen this colour so that the writing stands out from background and can be easily read. On the digipak there is a colour scheme of black, white and blue, this colours easily contrast therefore making the digipak very appealing. Although on the front cover the colour pink is used which subverts the indie genre however we have used this colour so that it makes our digipak look vibrant which will interest audiences. 

Coventions of the genre

We have conformed to some conventions of the indie genre such as using edgy images of nico. On the inside covers Nico is holding a guitar in his hand which will show the audiences he is a strong indie artist therefore attracting them to the digipak. On the front cover the audience can see Nico is wearing plain casual clothing which will build a relationship with the audience and him as they will be able to relate to him. On the front and back cover we have used simple font which is conventional to the indie genre, we have done this so that the audience can see straight away that the digipak is promoting an indie album therefore audiences are more likely to look and buy the digipak. The font also makes the digipak more simplistic which is also conventional to the indie genre. However on the inside covers we have used more of a fancy font which subverts the conventions of the indie genre, we have used this font so that it looks like the digipak has been hand written therefore making it more personal so that the audience will feel special and want to understand the artist better. The layout is very simple design which is conventional to the indie genre but also makes it more appealing for the audience. Lastly the black and white colours are conventional to the indie genre whereas the bright blue and pink colouring isnt but we have chosen to use these colours on top of the the black and white colouring to make the digipak more vibrant and bright which will draw in audiences. Therefore overall I believe that our digipak is conventional with a few unique characteristics. 

Images

The images we have used on the digipak are all conventional to the indie genre. On the front cover the background image is of a road in London with a tattoo sign on one of the house, theres also another image of cars at the bottom and a close up image of Nico on the middle of the advert. We chose a close up image so that the audience can clearly see who he is. Also the image of Nico is quite soft as he is looking down which will build a relationship between the audience and artist. The image on the Cd is very conventional as its a very edgy image of Nico standing near a poster, this will make the audiences interested in the digipak. On all of the inside covers each image has Nico holding a guitar, we chose these images so that the audience can clearly see hes a strong indie artist. On the back cover we have no image of Nico as we didnt want the audience to be distracted from the track list therefore the back cover is very simplistic which is conventional to the indie gnere. 

Layout/design

The layout/design of each slide of the digipak is very simplistic, we wanted to keep the design simple so that the digipak is appealing but also conventional to the indie genre. There is no text put over images of Nico, we have done this so that the audience can clearly see who the artist is and therefore he is promoted properly. 

Typography

On the front and back cover the font is very plain and simple, we have chosen this font so that the audience can clearly see its conventional to the indie genre therefore they will be attracted to the digipak. However on the inside covers we have used a more of a fancy font so that it looks handwritten which makes the digipak more personal which will make the audience feel more special. Also we have used the same font for 'king' so that it makes the digipak visually appealing. 

Language

The language we have used on the digipak is simple language so that the audience can understand the digipak easily. Also by using simple language shows that our artist is a typical boy therefore the audience will be able to relate to him better which means that a relationship is built between the two. 

I believe my digipak conforms to the indie genre by the use of simple layout/desgin, simple language and conventional edgy images. However it subverts the indie genre by the use of bright colours such as blue and pink however this makes our digipak more appealing and vibrant which will draw audiences in. I believe it appeals to our target audience as its very edgy unique and vibrant which will draw audiences in. I believe working as a group to create this final digipak was successful as we incorporated many different ideas and features within the digipak.

Group magazine advert- Miss Miller

As a group we looked at each others magazine adverts to see what magazine advert was the most successful so that we could use one for our group magazine advert. We looked at each others magazine adverts identifying what was successful about each others magazine adverts and come to a decision to use Amber's magazine advert as we believed it was the most realistic and also most conventional to the indie genre. We then we worked together on Amber's magazine advert incorporating different ideas and how we could make it more successful. We developed her magazine into a more successful advert. 

Individuals magazine adverts 
This is Blessings individual magazine advert. Its a very simple, plain advert but very effective. Its also conventional to the indie genre. I believe its an effective advert as it looks very real. I also believe the green colour of the text will draw audiences in due to the contrast in colours. It also has a lot of information on it so that it looks more personal. However the black text is quite hard to read as you cant see it from the background image. 
We incorporated the image on our group magazine advert she used as we believed it was very successful. Its edgy and different which we believed it will promote to the audience that the advert is in the indie genre. It also promotes Nico off well. We also incorporated the itunes symbol on our group magazine advert as we believed it made the magazine advert more realistic and effective.

Domenicos advert
This is Domenico's advert, we believed that the main strength on this advert was the typography as its conventional to the indie genre and the king image as it clearly promotes to the audience the album name 'king' However the weakness with this magazine advert as there isn't enough information on the advert meaning that is doesn't promote our artist effectively and audiences wouldn't know about important information and what the advert is promoting. The colour scheme is also ineffective, the colours yellow and green don't go together therefore audience wont be drawn in as its not visually appealing. 
The one thing we incorporated from Dominicos magazine advert to our group advert was 
Domenicos layout of 'Nico Johnson' He placed the name quite at the top in bold in which we wanted to do for our final advert so that it promotes to the audience well.




This is Ambers magazine advert. We believed it was the most successful advert out of the four as it was the most realistic and conventional to the indie genre. We liked the use of the colour red as the information stood out from the page which will draw audiences in. We also like the information at the bottom of the page as it informed audiences about the artist extremely way. However the weakness with this advert was the typography of 'nico johnson' we didnt feel it was bold enough which wont promote to the audience his name well enough. We also thought the layout was to complicated which isnt conventional to the indie genre. 
We used this advert for our group advert and made small changes to it. 





Group magazine advert

We didnt change much to Ambers advert as we thought it was already very successful and effective. The colour sheme of grey, white and red/pink was kept the same as we all believed these colours worked well together and made the magazine advert visually appealing therefore it will draw audiences in. The grey colouring is conventional to the indie genre it also connotes to how the artist is feeling, however the red colour subverts the genre meaning that a wider audience will be attracted to our advert. The pink colour also makes it more visually appealing and less dull meaning it will draw in more audiences.

As a group we decided to use the same images in ambers magazine advert for our group advert. We used the same images as we believed the images used were very successful as they were conventional to the indie genre and promoted the artist well therefore there was no change needed to be made. The mixture of images are all relatable to the audience as they are all realistic and conventional to the indie genre therefore it will build a relatioship between the two. It also made the magazine advert more interesting to look at therefore drawing audiences in. 

The layout/design we slightly changed for our group magazine advert. We changed the postioning of the text, we made the writing bigger and moved it to the top of the page so that it was more bolder and would stand out more to the audience and make more space on the advert. By changing the text to the top of the page makes the artist seem stronger as it stands out more to the audience. We moved the website to the bottom-right hand corner and made it smaller so that it made our advert more spacious and make more attention to other pieces of information such as 'featuring hit single' which is key piece of information. 

The main change was the typography of 'Nico Johnson' as we thought the font was too plain. The font was taken from my magazine advert as it was more of a bold font so that Nico will be promoted more and stand out. It also made the advert look better. 

We also added '#1 Album' to our group magazine advert. We done this so that it evened out the layout of our magazine advert and took up some room on our advert so that it looked more visually appealing. We also done it so that it promoted the artist better to the audience and made him look more of a strong indie artist. 

In my opinion I believe that my advert conforms to the indie genre due to the grey colour and realistic relateable images used and also the simple layout however I believe our advert subverts to the indie genre due to the red/pink colour used as its a bright colour although this makes our advert more visually appealing and draws audiences in. It also links in with the image of the 'tattoo' I believe that it appeals to our target audience as its visually appealing and the realistic images used makes it relateable and the audience will be able to build a relationship with the audience and the artist. 

I found working as a group to create a group magazine advert quite useful as we all put imputed many different ideas for our group advert and by creating an individual advert first we all had many successful ideas to add to our group advert making it more effective.