Photoshoot- Miss Miller

It is important to conduct a photo shoot with our artist so that we can create our digipak and magazine advert with relevant and successful images to indicate what genre of music the artist sings and there personality. The photos that we take are going to be used for our digipak and magazine advert. By conducting a photoshoot allows us to plan and take relevant shots of our artist for our digipak and magazine advert which will accurately present them. Its very important we take successful and conventional shots to attract our target audience and potential fans to purchase the items and the alubm. If we capture unsuccessful images it means that our digipak and magazine advert will be unsuccessful and wont catch our audiences attention. Therefore conducting a photoshoot where we are taking image to include onto the advert and digipak is important to promote the artist and their music but also to attract audiences. It is important to take many different images when conducting our photoshoot so that we have a variety of image to chose from when creating our digipak and magazine advert. Its important to take a variety of images also so that when we come to plan we can see what works well and what doesn't.

We took this particular image of the artist which is a close up to be used on our digipak. We chose to take this photo here as the background location promotes to the audience where the music video is set therefore showing its a realistic location which will interest audiences. We chose to take a close up of our artist as the photo will be used on the album cover so that the audience understand straight away who's album is being promoted. We decided to take a close up as we believed that it will build a strong relationship with the audience as the eye contact is direct which will draw audiences in and make them feel special as it looks like the artist is just looking at them. I believe that the image is conventional to the indie genre as by the artist looking directly at the camera and not giving of an expression shows that he's not self centred and not constructed as a star therefore indicating that he's a typical boy which will be more relatable to the audience which will build a strong relationship. I also believe its conventional to the indie genre as in the image the audience can see the scruffy hair and simple basic clothing which is typical for an aritst to have in the indie genre. His appearance in the image is very conventional which will draw in our target audience and they will be able to relate to him therefore building a strong relationship and more likely to buy the album. I belive this image is successful due to his laid back face which shows he's not self centered which promotes the artist as a good person but also shows that the image is conventional to the indie genre. I also believe this image is successful due to the background scenery. In the background the audience can see lit up buildings and the London Eye which indicates that the music video will be set in London therefore it may persuade audiences to buy the album. It also makes the photo look professional and more interesting which will draw audiences in. Furthermore the background also may indicate what genre of music he sings (promoting the artist) as London is a realistic location which is conventional to the indie genre. Overall I believe the audience will be able to build a relationship with the arist from this photo as its a close up therefore you can clearly see his facial expression and direct eye contact. Also the appearance is simple and plain therefore the audience will be able to relate to him which builds a relationship.

We took this image as we believed that the location and the setting was very edgy and indie like therefore our photo will be successful. We also took this photo as the background is very interesting which will draw audiences attention to our album. Furthermore we took this photo as it promotes our artist as very edgy and unique meaning that the our target audience will be able to relate to him easily. We took a mid shot so that it shows to the audience his appearance but also the background. We intend to use the image on the magazine advert as we believed it will be most successful here as we could fit information around him but not block the artist. We also decided to use it on our magazine advert as we believed that the location would interest many different audiences therefore they will read the advert and but the album also. Its conventional to the indie genre as the audience can clearly see the artists appearance which is scruffy hair, simple clothing and holding a guitar. By holding the guitar promotes the artist as a strong indie artist therefore the audience are more likely to take interest in the advert. The simple clothing and scruffy hair relates to the audience therefore it will build a strong relationship between the two. The background is conventional to the indie genre as the different images are edgy and different which will interest our audience. Due to it being in black and white the image will stand out on our magazine advert and interest our audiences as the colour black makes it look more realistic which makes it conventional to the indie genre therefore they will be more interested in the magazine advert. I really like this image as the setting is different and unique which promotes the artist as an indie artist but also different which also suggests he's a strong artist too. I also like this image from the way he is standing as he looks laid back which shows he's not constructed as a star which makes him relatable to the audience. Overall I really like this image due the edgy diverse background. I believe this image will help to build a relationship with the audience and the artist as the artist within this image can be related to the audience by his appearance and the way he is standing. 

We took this particular photo as we believe this photo sets the setting well and gives the audience ideas about what the album is about meaning they are more likely to buy it. We've chosen to use a long shot as it shows the audience the the artist appearance and location. We will use this image on our digipak in the inside cover which will either be covered with lyrics or a personal message. We are using this image for the inside cover as there is available space to put information on the image without blocking the artist. I believe this image is conventional to the indie genre as the audience can clearly see the artist appearance which is simple casual clothing which is conventional. The audience will also be able to relate to him easily due to his typical indie clothing which makes him look like a normal boy. Also by having his guitar in the shot clearly shows he's an indie artist so that the audience can relate to him easily and also shows he's a talented artist. The location is also conventional to the indie genre as the audience can see the image is set in London which is a simple realistic setting which is typical of the indie genre. The way he is sitting is also conventional to the indie genre as the audience can clearly see he's laid back and not constructed as a star. I think this image is good due to the background scenery as the lights on the building makes the image look interesting. I also like this image as it shows that the artist is strong due to the guitar in the image. I believe that this image will build a strong relationship between the artist and the audience as the audience will be able to relate to him due to the realistic location and his scruffy appearance.

We chose to take this photo as the audience will understand that the artist travels somewhere on one of his songs on the album which will make them interested in the album. We chose to take a high angle of him on the train as it links to the fact that he's vulnerable and alone. We intend to put this photo on our digipak for our back cover as there is room to put song titles without blocking the image of the artist. I believe this image is very conventional to the indie genre due to the fact that the image is set in a typical location which is on London tubes, this also shows the audience that the artist is a normal typical boy as he is using public transport therefore the audience will be able to relate to him which will build a relationship. The image also promotes him as a normal boy and not constructed as a star therefore the audience can relate to him easily meaning that they are more likely to buy the album. The image is also conventional to the indie genre due to the realistic simple location which will catch audiences attention. By the way he is sitting shows he's laid back which shows that he's not self centered which gives off a good reputation of him. The simple clothing also relates to the indie gnere as he is seen as plain and scruffy. I like this image as it makes the artist look mysterious due to the dark shadows in the carriage, it also gives of mystery as to where the artist is going which will interest audiences. I also like this image due to the way he is sitting which is relaxed and also artistic. The audience will be able to create a relationship with the artist from this image as the image gives of a laid back representation of him which shows he's a normal boy therefore they will be able to relate to him. The way he is on his own also will create a relationship as it will indicate to them that he is vulnerable and lonely.

I believe our photoshoot went extremely well. We took many different photos in different angles and places which were all conventional to the indie genre which is why it went so well. What went very well was finding unique locations and typical indie places to shoot our photoshoot. I believe the positioning of the shots went extremely well and the mise en  scene of each photo as it promoted the artist as extremely indie. However sometimes the camera went blurry which I feel like we most struggled with as we didn't know how to solve this. Even though the camera did go blurry we still got many successful images. Overall the images represent our artist as truly indie due to the laid back appearance and look in all of the image. Also the setting promotes him as a typical boy therefore the audience can relate to him easily. Within our group we will all create our own digipak and magazine advert to formulate many ideas for our group digipak and magazine advert. We will create our own then come together as a group and see what was successful and what was not then create a group digipak and magazine advert with the many different ideas we have. 

Filming Schedule- Miss Georgiou

Creating a film schedule before we filmed our music video was very important as it helped us film our music video smoothly without any disruptions. If we did not create a film schedule before we filmed we wouldn't understand where we would of had to be and what times we were filming. Therefore creating a film schedule was essential as it allowed our group to make decisions on what times to film which were best for everyone. Also the film schedule includes on what we had to film each day therefore it helped us when we came to filming as we had a clear understanding of what we had to do that particular day. Furthermore by creating a film schedule our group were organised and there was less disruptions as we had a clear view of what we were filming. Therefore our shots were more high quality and smoother.

We followed our film schedule and filmed on the days and times on our film schedule as a group. However we filmed more shots at the locations which we didn't have on the film schedule. We done this as we believed we needed more of a variety of shots then we did on the filming schedule. Other than that we conformed to our filming schedule which made filming very smooth and successful. Without a filming schedule we wouldn't of been as organised meaning that our shots would be less successful. 

Risk Assessment- Miss Georgiou

Before filming it is important to consider risks which can prevent us from filming smoothly and successfully. By considering risks it will reduce the chance of something going wrong when filming. It will also lower the chances of harming the public which includes passers by and ourselves. By considering the risks we were able to discuss as a group how we can prevent any hazards when filming. By doing this will make filming time longer and more chance to focus on our filming rather then hazards which may occur. Furthermore by considering risks is important before we film so that we make sure that we understand what precautions to take when filming so that we don't harm ourselves and the public. 

The risk assessment will assist us with filming as we have a great understanding of different risks that can occur during the filming process. As a result of knowing what risks can occur it will allow us to prevent risks from occurring when the filming takes place. Therefore due to our risk assessment our filming would not be affected as we would not have to spend any time making sure the environment is safe. Furthermore by knowing about the risks its less chance of our footage being unsuccessful as risks can make our footage poor quality. 

When we were filming our music video we encountered a few more risks. When we were filming in London a risk we came across due to it being so busy were people knocking over our tri pod and camera as they rushed past. We overcame this by filming in more of a quieter location where there was less people. Another risk we encountered when we filmed our music video was filming in the dark in isolated places in London as we couldn't see our whereabouts and therefore got lost. However we came over this by walking around for a long time and the next day we filmed we made sure we took a torch so that we knew where we was. 

By making a risk assessment assisted us in filming smoothly and quickly as we knew what we had to do to prevent to risks meaning that our filming was successful.

Planning storyboards- Miss Georgiou

      The main purpose of a storyboard is to plan a music video in depth as it allows people to plan the music video shot by shot therefore you have a good idea of what you are doing when you come to film. Storyboards contain what each shot will contain, the length of each shot, lighting, iconography, location, effects, narrative description and sound. Therefore each shot is thorough and detailed so when it comes to filming it will run smoothly and easily. By producing a storyboard filming will be much more easier as the group understands what different shots we are producing. Furthermore each individual in the group has a clear understanding of how to film the music video. Therefore by producing storyboards it will make producing the music video easier as we have a clear understanding of whats going on in each shot but also the music video is more likely to be successful as we have planned in depth. 

      

      As a group we carried out research about indie music videos so we understood what interests audiences about indie music and what they thought makes an indie music video successful. We carried out primary research which was asking 5 individuals between 10-30 in open questions on indie music videos in an interview style to gain opinion based answers. By doing an interview allowed us to have a greater insight in what interests them about indie music videos as we are actually taking part in research. The questions were open so it gave unbiased results and more accurate results which we used when we planned our storyboard. Secondary research we carried out to assist with our storyboards were handing out 40 people aged 10-30 questionnaires on indie music which allowed us to understand what conventions we needed to have within our music video to be successful and what interests them about an indie music video. We asked 40 people as this gathered unbiased results and gave us a deep knowledge about how we should plan our music video. Once we collected our results we discussed the results as a group. The main elements we found popular from our questionnaire were a narrative based music video and a simple setting. From the data we gained it helped us extremely when we came to create our storyboards as we had a clear understand what conventions and features we had to include in our music video for it to be successful.

       

      Before creating our storyboard we discussed different ideas and opinions on how we should create our storyboard so that we all had a clear understand of what we was doing when creating our storyboards. Before we decided to split our storyboards up equally we discussed many ideas so that we all had a clear understand. As a group we decided to share the responsibility so that everyone was involved, by sharing as group made our storyboards more successful as they were created quickly and more smoothly. Furthermore each individual was allowed to put their opinion into the storyboard making it fair.

 

 

·        

Planning editing- Miss Georgiou

Editing is very important within a music video as it creates interesting visuals for the audience so thats its exciting and editing techniques makes the narrative or concept of a music video easier to understand. Without different editing styles the music video will be less entertaining for the audiences meaning that the music video will be less successful. Editing styles such as timing of shots help the music videos allow it to flow therefore the audience can understand the narrative easily. Tints and effects are useful also as the audience can understand how the artists are feeling meaning that they will understand the narrative better. Therefore editing styles are important as they make a music video flow better, enhance the audience with interesting visuals and builds relationships between the audience and the artist.

We are planning to use a variety of planning styles within our music video. We are going to incorporate a time lapse, slow editing and black and white filters when editing.
The first editing style we are going to incorporate into our music video is a time lapse. We are going to film a time lapse when we are in the London location as it will be most successful here due to how busy London is. We are incorporating a time lapse to emphasise the fact that our artist is lonely due to the many people walking quickly around him, this will suggest to the audience that he has lost his way of life as he is standing still whilst others are walking quickly. Furthermore it will help the audience to understand he has runaway and doesn't know what to do therefore they will get a better understanding of the narrative. This will also build a relationship between the artist and the audiences as they will sympathize for him. The time laspe is conventional to to the indie genre as it builds a good relationship between the audience and artist and will make the narrative mroe easier to understansd. The editing style represetns my artists as vulnerable and weak due to the pace of life moving around him which is quick.

The secound editing style we are going to incorporate is slow paced editing. We are going to incorporate slow paced editing through out the music video but mainly within the house setting. We are incorporating slow paced editing in the house setting so that the audience get a clear view that Nico and his father are arguing and are bad terms. By using slow paced editing here the audience will understand why Ed is running away meaning that they will engage more into the music video. The audience will also symphathise for Nico as the slow paced editing will give a clear view of how the bad the house is. We are also going to use slow paced editing when Nico performs part of the song to show his talent in performing which will draw in audiences. Slow paced editing is conventional to the indie genre as it makes visuals within the music video look more realistic. Slow paced editing will also make our artist look vulneralbe as the audience will clearly see the house and the argument between him and his father which will create a tense atmosphere.

The third editing style we are going to incorporate is black and white filters. This is a typical editing style within indie music videos as it shows the audience how the artists within video are feeling at that time. We are going to incorporate a black and white filer in many parts of the music video such as on the train. We are incorporating black and white filters here as the typical lighting on the train is high key which is unconventioal so we are going to add black and white filters to make it more conventional. Furthermore it will also show how he is feeling which is upsept and gloomy as the black and white connoates to depressing emotions. The black and white filters will make the narrative more easier to understand as it will clearly show how Nico's feeling which will build a relationship. The black and white filters is conventional to the indie genre as it shows the artists feelings clearly. The black and white filters will represent my artist as depressed which will help the audience to understand the narrative and how he is feeling.

The target audience will be able to build a reltionship through the editing styles I have selected as they will understand the narrative better as the editing styles emphasise how the artist is feeling. The slow paced editing will clearly show the audience how Ed has been treated in his home which will build a relationship. The time lapse will show the audience that his pace of life has become slow since he has run away which will createe empathy for him but also make the audience interested in the music video as they would want to know what happends to the artist. Lastly the black and white filters will clearly represent how the artist is feeling which is depressed therefore they can relate to him.

Planning artist image - Miss Georgiou

An artists image is very important within a music video as its how the audience will perceive the artist which will build a relationship. The artists image through their appearance also represents how he/she is feeling which the audience will be able to relate too. The artists image also shows what genre of music the music video is. It also give suggestions to the audience what may happen or has happened within the music video. Therefore the artists image is very important.

As a group we are planning to make our artists image as conventional to the indie genre as we can. We are planning to make the artists to appear scruffy, dirty and untidy so that his appearance links with the narrative.  The costume our artist will wear is scruffy jeans, jumper and broken shoes but still looking like a typical boy so that the audience can relate to him. This is very conventional to the indie genre and the audience will be able to relate to him easily as well as seeing he has been neglected therefore they will understand the narrative better. We are  having a costume change through out the video as it would make sense to have one with our narrative to show that the boy has travelled far.  Also by having a costume change will engage the audience more into the video as it makes the music video more interesting. We are having the costume change within London to show he has travelled far but to also to interest the audience. The artist will be represented as a typical boy so that the audience will engage with him. We are representing him as a typical boy as this is conventional to the indie genre but also makes him relateable.  It will also show he not a constructed star which will interest the audience into watching the video also and create a good reputation of the artist. The clothing will be very plain and simple so that the audience know straight away what genre of music the video is which will attract and engage our target audience. Also by wearing simple clothing makes him very relateable to the audience which will build a relationship between the two.

His scruffy hair which show the audience that he has been neglected which will help them understand the narrative better.Further more the plain clothing will allow the audience to focus on the narrative more rather then the boy therefore meaning they will understand the narrative better which will make the music video more successful. The scruffy clothing will also emphasize that he has been neglected therefore helping the audience to understand the narrative better. The plain clothing will help the audience to understand the character better therefore they are more likely to carry on watching the video. The artist will also be wearing a hat which is not conventional to the indie genre but to make the artists image unique and diverse which will catch audiences eyes. It will also make him look like a typical boy which audience will be able to relate to. We will have no make up on our artist as he is a boy but we may put dark circles round his eyes to show he has been hurt and is lonely so that it links to our narrative. 

His image will be the same throughout the whole of the music video so that the audience can see that the music video is typical of the indie genre as he is seen as a plain typical boy. We are also keeping the image the same so that our narrative makes sense to the audience therefore they will understand our music video better. Furthermore we are keeping his image the same so that the audience can definitely seen he has been neglected.

Overall our artists image is conventional to the indie genre as he will be wearing plain, relateable clothing and have scruffy hair therefore looking like a typical boy. His appearance will help the audience to understand that he is vulnerable which will build a relationship. His image will help the audience to understand the narrative better by showing that he is depressed and lonely. 



The target audience can build a relationship with my artist through the image as he looks like a typical boy which the audience can easily relate to. They will be able to understand his feelings better as he is wearing typical clothing therefore understanding the narrative better. 

planning lighting and colours - Miss Georgiou

It is essential to have a variety lighting styles and colours within a music video to keep the audience interested and to appeal to your target audience. The lighting and colour within the music video are important as they enhance the visuals of a music video. Lighting and colour also shows how the characters are feeling therefore they will understand the narrative and will be able to relate to the characters, which will build a relationship. Lighting also shows the audience the genre of music the music video is for example strobe lighting will be used in house/dance music videos whereas in indie music videos low-key lighting and black and white colouring may be used to show emotions and make the music video more realistic.

Within our music video we will have low key lighting throughout our music video as its very conventional to the indie genre.  Low key lighting through out our music video will clearly show the audience our music video genre which will attract our target audiences. The low key lighting will also create an tense atmosphere which will draw the audience in. We have decided to use low key lighting so that the audience can build a relationship with the artist as low key lighting will bring out the emotions of the artist which will make the audience feel sympathy for him due to the nature of the song. Therefore the audience will be able to relate to our artist which will engage them into our music video meaning that its more likely to be successful. Overall having low key lighting will have massive effect on the audience in the way they feel about our artist. We are also using low key lighting as it relates back to the lyrics of the song of him running away which is a sad thing therefore the audience will understand the music video better. 

In the filed location we will have low key lighting as its the start of the music video therefore it will create anticipation straight away for the audience and engage them within the music video. It will also show them the genre of the music video straight away. The lighting here won't be too dark though so that the audience can see clearly the fields and the house the boy is going to. We will film this location at sunset as this will create a good lighting for the location. The lighting here will represent the artist as lonely and vulnerable which will make the audience want to carry on watching the music video. 

In the house location the lighting again will be black and white to create a dirty and dingy effect which will build a relationship between the audience and artist as they will feel empathy towards him. The black and white lighting make the house feel cold which will engage the audience into our music video as they will understand the music video better but also a change in lighting will make the music video seem more interesting and engage the audience into watching the music video. Black and white lighting will bring out the emotions of the artist and  will help the audience to understand why the boy is running away as the lighting will link with the lyrics. Also the lighting here will represent the artist as neglected and vulnerable which will create a relationship between the audience and him. Overall the black and white lighting will make the music video more interesting and more easier to understand as the lighting will bring out the artists emotions. 

On the trains the lighting will be high key due to the lighting on the trains however this will show the audience facial expressions clearly therefore building a relationship between the two as the audience will be able to see how scared our artist is therefore they will be able to relate to him. The high key lighting will also interest the audience into watching the music video as there as been a major change in lighting. The high key lighting will also show elements of the miss en scene clearly such as costume and the iconography therefore the audience will be able to see he has been neglected and is 'running away' Furthermore the high key lighting is unconventional to the indie genre but may be effective in our music video as it will show the boys facial expression and mise en scene more clearly therefore they will understand the narrative better and be able to relate to him. The lighting represents our artist as depressed and vulnerable as the audience will be able to see his facial expression clearly. 

At the river location the lighting will be low key but we also may have black and white colouring as this is conventional to the indie genre. By having low key lighting here will build a relationship between the audience and the artist as the low key lighting will link to how he feels therefore they will be able to relate to him. Also by having low key lighting here makes the setting look more mysterious and isolated therefore the audience will understand he is alone and will sympathise for him which will build a relationship. Overall the low key lighting here will help the audience understand the music video better as the low key lighting brings out the emotions of the artist and links with the lyrics of running away.

The colours we have used within our music video is just black and white colouring as these colours are conventional to the indie genre. By using these colours will make our music video more successful as the audience can clearly see that our artist has been neglected which will build a relationship between the two. The black and white colouring will also help the audience to understand the music video better as it links with the dark lyrics of him running away. It also makes the music video more interesting as there are a change in lighting. 

The target audience will be able to build a relationship with my artist through the low key lighting and colours we have selected as this will connote to how he is feeling depressed and down making the narrative more clear. The high key lighting will build a relationship between the audience and the artist as it will clearly show his facial expressions which will be blank therefore the audience can relate to him and it will show the mise en scene clearly to show he has been neglected. 

Planning Cinematography - Miss Georgiou

Cinematography is very important when creating music videos. Cinematography is the main element of the music video which interests the audience into watching the music video. Cinematography is hugely important therefore has to be planned well before filming. Its a huge part in making the music video successful. The cinematography helps to get across the narrative or concept as the cinematography shows important shots such as the iconography which helps the audience to understand the music video. Cinematography also shows the audience the mise en scene and locations. Without successful cinematography within the music videos the narrative won't be understood swell therefore the whole music video will be unsuccessful meaning that the cinematography has to be perfect. 
Throughout our music video we will incorporate many different camera shots to make our music video successful.

Close ups
We are going to incorporate many close ups within our music video. The shot is very conventional to the indie genre as it allows the audience to understand the narrative better By using many close ups the audience will be able to relate to the character as they will be able to see how he is feeling. Close ups will help the audience to understand how lonely our character is as they can see his facial expression clearly therefore the narrative will be easier to understand. Close ups are very important within our music video as they build relationships with the audience and the character. We will incorporate close ups throughout the different locations. We want to use as many close ups as we can so that the audience fully understand how he is feeling.
We will incorporate close ups when he is in the house to show his feelings towards his father when they are arguing and his fathers lifestyle. The close up here will show the audience that he wants to 'runaway' due to his facial expression which creates anticipation. Another main close up shot we want to use is within the train again to show the audience how he is feeling vulnerable and lonely. Close up shots are important within our music video as they show the audience how he is feeling which links to the narrative.

High angle
We are going to incorporate many high angle shots when creating our music video as these shots make the character look weak and small which is the effect we want to create. The high angle shot is not necessarily conventional to the indie genre but we believe that incorporating it within our music video will be effective. The high angle will create empathy for the male character as the high angle will make him look vulnerable and lonely. By using high angle's the audience will understand the narrative more as they will be able to see that he is lonely showing that he has 'runaway'. We are going to incorporate high angle shots in most locations. We will incorporate the high angles in most locations. We will use the high angle within the house when the father and the boy are arguing as it makes him look small and vulnerable therefore creating empathy and building a relationship. We will also use a high angle of him on the field walking to his home to show his loneliness but to also show the house is isolated also. Lastly we will use high angles in at the river location to show that he has 'runaway' and is lonely. High angles are key within our music video as it shows the boy characters vulnerability therefore interesting the audience into carrying on watching it. Therefore the camera shot will represent our artist as lonely, vulnerable and isolated which is the effect we want to have.

Long shot
Long shots is another key shot that we are going to use within our music video. Long shots set the location which will engage the audience into watching the music video. Long shots are very conventional to the indie genre as they show the location within the music video therefore showing straight away what genre of music our music video is. Long shots will be key in our music video as we have many different location changes therefore the long shot will show clearly the change and engage the audience into watching the music video. We will incorporate the long shots when we change locations. We will also incorporate long shots to show the audience he is alone and vulnerable. For example we will use a long shot when he is by the river to show that he is alone which will create empathy and build a relationship. We will also use a long shot at the start of the field to set the location of an isolated field. Therefore the camera shot will represent our character as lonely due to the fact that the locations are isolated. The camera shot will also tell the audience the genre of the music video.



Point of view shot
We are going to incorporate point of view shots within our music video mainly to interest the audience as the shot can be very engaging. Point of view shots will show the audience what the character can see therefore also setting the location. Point of view shots are conventional to the indie genre as it shows the audience the location therefore they will understand what genre the music video is in. We are going to make the camera unstable when creating the point of view shot which represents the character as shaky and vulnerable. We are going to use a point of view shot when the male character is going through the fields to show the location, it will also show he is alone which links in with the narrative of running away. We will also use another point of view shot within the house location. We will use it when he is having an argument with his father. From this point of view shot the audience will feel sorry for the boy therefore creating a relationship between the two. Therefore the point of view shot is mainly to interest the audience but will also show the audience the location and will build a relationship easily.

Panning
We are incorporating the panning shot mainly to show the audience the location of the music video and also to build anticipation for the rest of the music video. Panning shot is very conventional to the indie genre which is why we are incorporating it within our music video. It is conventional as it shows the audience the location and makes the music video interesting. The panning shot will build empathy for the male character as the audience will see the isolated locations which shows he is lonely. The camera shot represents the male character as lonely and vulnerable. We will incorporate a panning shot mainly in the house to show the dark and dirty location therefore the audience will sympathize for the boy and keep there focus on him. We will also use a panning shot of the dad laying down on the bed drinking alcohol again to show why the boy is running away from his dad and to interest the audience.  Therefore the panning shot helps the audience to understand the narrative and to set locations.

The target audience can build a relationship through the camera shots I have selected as many of them creates sympathy for him. The close up shows his facial expression and therefore the audience will relate to how he is feeling and shows them that he is lonely and depressed. The long shot will build a relationship as they can see that the locations are very isolated which makes them feel sorry for him. The high angle will build a relationship between the audience and the character as the high angle will make him look small and vulnerable. The point of view shot will build a relationship between the audience and the character as it shows the audience what he is going through therefore they will be able to relate to him. Lastly the panning shot will create a relationship between the audience and character as again it shows the audience what he is going through and why he is running away. Therefore all these shots will be effective within our music video.

Magazine Advert Analysis- Miss Miller

The main purpose of a magazine advert is to promote the artist and their album to their audience. By having a magazine advert it creates publicity and awareness to audiences. It may also widen the artists target audience due to the fact that different people read magazines and listen to music. It also gives the audiences constant reminding that the album is coming out soon meaning it creates anticipation for the audiences therefore their more likely to buy the album. Its a marketing tool and magazine adverts link in with other adverts such as posters and online adverts to create even more awareness for audiences.  A magazine advert shows the audience other important information also such as their genre of music due to how the advert is presented and ticket dates for their concerts. The magazine advert allows the audience to understand hidden meanings about the artist which may persuade them to buy there album. Magazine adverts are very useful as its an important market tool for the artist, it promotes the artist as well as promoting the album for audiences.

The first advert I analysed is our groups artist which is Ed Sheeran. This magazine advert was for his album 'Plus' in 2011.

Artist representation

On the advert there is a close up of Ed Sheerans face. He is looking down away from the camera smiling. The image doesn't look like its come from a photo shoot, the image is a portrait of Ed which puts across a soft image of him to the audience. The portrait suits his style of music as his music videos also show him as a soft person which the audience can relate to. By using a portrait instead of an edited image it promotes him as the boy next door male which the audience can relate to. It also promotes him as a kind considerate person by the way he is smiling. The close up of Ed is effective is effective as the audience can clearly see hes smiling which promotes him as an happy person. His hair is scruffy in the picture which shows he's not too bothered about his appearance which shows the audience he is a typical male. He is wearing a plain black top which also promotes him as a typical boy and non celebrity like. Therefore the representation of Ed from this advert is a kind, caring happy person and a unique artist.

Connotations.

The orange colour scheme promotes his album due to the fact that the cover of his album is orange also. The way he is smiling down makes the audience read the information at the bottom of the advert which promotes his album. The fact that hes smiling connotes to the audience that he is a happy person. The way he is smiling and looking down makes him appear non celebrity like and a unique person therefore promoting him as an unique different artist. The orange colour scheme also makes Ed bold and makes the information stand out.

Colours

The black and white colouring creates an sepia effect on the magazine advert. Due to the sepia effect makes the magazine advert look sophisticated. The sepia colouring is a simple colour therefore the information on the advert stands out to the audience. The sepia colouring is the colour of Ed which promotes him as a unique and simple artist which suits his brand and his target audience specifically young females. The sepia colouring also creates a calm effect which promotes the artist as quite humble. The orange border at the bottom contrasts with the sepia colour therefore the information on the orange border draws attention to the audience. The orange colour also links in with his album cover therefore promoting his album cover. His name colour is white which stands out from the sepia background therefore promoting his label. The colour scheme is quiet simple as he has a younger target audience so that they can understand the advert easily.

Design/layout

The image of Ed is positioned in the middle of the advert and is the background for the whole of the advert meaning that the image is the main focus of the advert. By having him in the middle of the advert promotes him as the artist and shows the audience he is the main focus. The artists name 'Ed Sheeran' is the boldest writing on the page to promote his label and to show his confidence. There is no writing on Ed's face so that the audience can see his facial expression in which he is smiling therefore meaning they will be drawn in to the advert as his smile is welcoming.

Choice of images

There is only one image on the magazine advert which is Ed Sheeran. With having no other images on the magazine advert shows the audience who the focus of the advert is. It also promotes the artist as a bold, strong and popular artist. The close up of Ed Sheeran highlights his facial expression. The smile creates a warm atmosphere and makes the audience want to read more on the advert. The smile also promotes him as a kind and considerate person therefore the audience will be interested in his albums. The smile also promotes him as non celebrity like therefore he is relatable to his target audience. The image also promotes him as an unique artist due to his scruffy appearance.

Typography

The same font is used on all parts of information on the advert. This makes the advert simplistic which suits his target audience which is young female girls as its easier to read. By having the same font used through out shows that Ed is not self centred as his name is the same font as the other information therefore promoting him as a considerate artist. However his artists name is more bolder then the information at the bottom which promotes him as a strong artist. All parts of information is bold which stands out to the audience and draws them in to the advert. The white colouring of the font makes the information stand out from the advert therefore its easier to pick up information and easier to understand.

Style of Language

"The no 1 album" is effective on this magazine advert as it promotes Ed Sheeran as a strong artist. "The no 1 album" creates anticipation for the audience and makes them want to buy the album. "The no 1 album" also makes the audience believe he is a popular artist and therefore want to buy his tickets to his concert and buy his album.

"What really sets Ed Sheeran apart is his skill at painting pictures with words" is also really effective on the magazine advert as it shows the audience that Ed Seeran is different to other artists which makes them want to buy his album. It also makes the audience interested in him as it makes his songs look powerful therefore the audience would want to buy him album. The style of language is quite simplistic so that the audience can understand the advert easily.

The second magazine advert album I'm analysing is for Ben Howards album cover.

Artist representation

Ben Howard from this magazine advert comes across as a unique and different artist however also conventional to the indie genre. The image of Ben Howard is very different to other magazine adverts images. Its an image of him diving in the sea. Although the image is not an typical image to have on a magazine advert it makes him stand out as an artist and promote him as diverse which attracts audiences attention. The image creates a sense of mystery which promotes to the audience that he is different. Ben is represented as non celebrity like and diverse which promotes him also as a strong character. Due to the fact that there is only one image shows the audience that he should be the main focus and he is a strong artist. The image links in with his personality, Ben has worked with charities to keep English beaches clean. Therefore the image promotes his charity work which creates a good reputation of him and suggests to the audience that he is a cool person as the image is unique and different. Therefore the artist representation from this advert is unique, different and diverse.

Connotations

Due to the fact that there is only one image and its Ben Howard swimming in open waters alone suggests that he's an independent artist and only wants to work alone. By having one image of what is appears to be Ben Howard  creates a sense of mystery and the audience want to understand more about what he is doing. Due to the fact the image is unique to other magazine advert images suggests to the audience he is an edgy artist and want's his music to come across differently. By Ben swimming in the sea may also suggest he's an outgoing person and loves swimming which creates a good reputation of him. The bright colour of blue at the top of the poster can connote to that he has a bright future in the music industry or the bright blue colour can also indicate happiness and peace. The darker blue colour of the sea could represent the unknown and mysterious places which creates a mysterious atmosphere. This poster can be interpreted in many different ways which is why it is so interesting for the audiences.

Colours

The use of the colours are quite simple. The image is the whole of the advert therefore the sea colours are the main colours of the image. There are different shades of blue used within this advert, this makes the advert more appealing and interesting for the audiences. It also makes the advert more eye catching therefore audiences are more likely to read and look at it. The colours  represent him as an artist which is 'cool' and 'calm' The blue colour gives of a warm feeling therefore the audience will be more likely to read the advert. The colours are very simple which is conventional to the indie genre and puts across the idea that Ben is an simple artist.

Design/layout

The design and layout on this magazine advert is slightly different to typical magazine adverts. From the design and layout the audience can see that Ben is an original artist and likes to do things differently. The image is a mystery whereas on typical magazine advert the image usually promotes the artists. Although this image promotes Ben as a unique artist. The long shot of the image allows the audience to see more of the information rather then him which suggests that Ben wants to promote his album efficiently. Its also slightly different to the Ed Sheeran magazine advert due to the fact that his name and album is at the top of the poster. "Ben Howard" is the boldest writing on there meaning that he wants to be known to different audiences. By having his name and his album at the top suggests that Ben wants to promote himself and his album more then his image. However there is no information on covering the image therefore the audience can see it clearly and interpret the image to how they believe it is.

Choice of images

Typically there is only one image on the magazine advert. The image can be perceived in many different ways which makes the advert interesting and promotes Ben Howard as a unique artist. The image is likely to be Ben but as you cant see the persons face it may not be which intrigues audiences. The image is a mystery which catches people attention. The image doesn't promote Ben as an artists it just suggest to the audience that he is different which makes them want to buy his album. By having no writing on the image shows that Ben wanted to create a mystery effect as you can clearly see the image.

Typography

The writing on the magazine advert is all in the same font. The font is bold and eye catching. Its also simplistic which links back to his image. The white colour of the font contrasts with the blue colouring so that the writing stands out and the information can be see clearly. "Ben Howard" is the largest text and most bold on the magazine advert. I believe this is done so that when people turn to this advert in the magazine they will see Bens name and would want to read it. By having his name as the most boldest text on the magazine advert promotes his himself as an artist. It also shows his confidence. The simplicity of the magazine advert is conventional to the indie genre.  

Style of language

The style of language on the magazine poster again is very simple which relates back to what type of artist he is. The language used is also very clear so that the audience can understand the information and know when his album is coming out. The simplicity of the magazine advert links back to his simple style and his songs. Theres not much information on the magazine advert which suggests he wants audiences to find out more about him by themselves. 

By looking at these two indie magazine adverts has given me inspirations for when I create my own magazine advert. I have many ideas when I create my own magazine advert due to the research I have done. The ideas I am thinking of incorporating into my own magazine advert is keeping the advert simple, bold font for the information, realistic conventions and the poster to create a sense of mystery so the audience want to find out more. 

Planning Setting and iconography - Miss Georgiou

Locations and iconography is very important within music videos as it implies to the audience what genre of music the video is straight away. It also allows the audience to understand what style the music video will be and what other conventions may be in the music video. The location sets the scene for the audience therefore it will engage them within the music video, it will also notify them what may happen within the music video which will interest them in the music video. The setting and iconography may be relatable to the audience which creates realism and therefore they will be more interested in the music video. Locations within the music video enables the audience to see how the characters are feeling therefore the audience will put themselves in their shoes. Iconography within music videos allows to understand the narrative, concept or performance and gives clues of what may happen in the video which engages them. The iconography also tells the audience what genre of music the music video is. 

For our music video we are setting our music video in  a few different locations. We are changing the setting so it links with our narrative but to also make the music video more interesting for the audience.  The locations are simplistic and also realistic which is conventional to the indie genre and the audience will be able to relate to the characters more meaning they will enjoy the music video.  The locations we have chosen are a field,  a river within London, an isolated house and the underground. We have chosen these locations to tell the story of the boy running away.

We have chosen to use a field as this is conventional to the indie genre and quite an isolated setting. We are using this setting at the beginning of the music video to set the scene. By using this setting here the audience can see straight away that this music video is in the indie genre which will engage them into watching the music video. The setting is realistic which the audience will be able to relate to. We are using a field at the beginning of the scene as its quite an isolated place therefore this suggests to them that the song is about being lonely and isolation. It also suggests to the audience that the artist is lonely due to the filed being empty.
Many shots will take place within the field to interest the audience and to show off the location to the audience. We are going to use an establishing shot straight away to show the audience the location of the music video so that they get an idea of what the music video may be about. The next shots we will use is point of view shot of Nico walking through the grass. By using a point of view shot here the audience can see that Nico is alone which creates a sense of isolation. By this point the audience should already understand the that the concept of the video is about being alone. The point of view shot will be of the camera going through the long grass, we got this inspiration from Ben Howards video 'Keep your head up' We believe that this will be effective in showing that he's alone and has 'runaway' Another shot that we intend on using is a mid shot of the field where we see the next location which is the house Nico used to live at when he was younger. We are using a mid shot here to introduce the next location to the audience but to keep them interested in the music video as they wont fully understand why the house is there. The mid shot shows the house but doesn't give away the narrative yet.
Our location has a few limitations when we come to filming. As the fields are public fields there might be people on our field when we want to film. This may disrupt our filming as we have to make sure that there is no one in the background of our shots otherwise they wont be successful. Due to people on our field we may have to film on an another day which will cause disruption to our time schedule also. Another limitation is the grass may not be long enough to film a point of view shot. Therefore we need to take time to chose a field with long grass otherwise we can not incorporate a point of view shot. We also have to make sure the camera is fully charged as we cannot charge our camera when we are on the field so that if the camera dies we will have to film on a different day which will cause problems.
There aren't many health and safety risks when filming on the field. The only health and safety risk there is the flooring on the field. We have to make sure we are in suitable footwear if the floor is wet as we could slip over and break equipment so we have to be careful.
The weather is a major concern for us. If the weather is bad for example raining we cant film on the field as the grass would be wet and the equipment cant get wet. It will also ruin the grass which we don't want. Therefore if it does rain we will overcome this by filming in the house when the weather is bad so we don't lose time.

Another location where we will be filming is in a house. We are using this location as it links within our narrative. Our narrative is where a boy runs away from his home due to his bad relationship with his father therefore the house we are using implies that this is the house where Nico stayed when he was younger. Without the house location the audience wouldn't understand the narrative therefore would make our music video unsuccessful. Although the house links with our narrative we are also using this location as its simplistic which is conventional to the indie genre. Its also realistic therefore the audience are able to relate to the characters within the music videos creating a relationship. We are using the house location during many parts of the music video. We are using the house location after the field location to show that the house is isolated and were also showing the house through out the music video as flashbacks from Nicos past.
There is also many shots that will take place within the house to interest the audience and to show the audience the house location. We are using a long shot within the house first of all to show the audience the location. The audience will sympathize for Nico as they can see that he has a hard life by state the house is in. Within this shot the lighting will be low key therefore it will create mystery for the audiences. Another shot we will use is a mid shot of the dad character to show the audience clearly that this is Nico's dad. This will make the narrative more clear and they understand what Nico is running away from. It will also interest the audience to find out more about that character. The mid shot will show details of the male character so they understand the mans age. Another shot that we will use is the close up of Nico. This shot will show Nico expression when he's having arguments with his father. As a result the audience will have a clear idea of how Nico is feeling which is depressed and therefore will be able to relate to him. By having close ups of Nico will interest the audience into watching the music video.
Our location has a few limitations which may prevent us to film. The house has to be empty meaning that all family members have to be out the house otherwise we cant film. We need to find a day where the house is free so that we can film. If were not organised we will lose precious time. Another limitation is the lighting within the house. We have to have the lighting low key but the camera wont be able to pick up footage therefore we have to make sure the lighting is appropriate when we come to film.
There are a few health and safety risks when we come to film within the house. We have to make sure there arnt cables out as people could trip over them and have an accident. We also have to make sure we are careful with the equipment as they can easily break. Another safety risk is that we could damage the house by breaking items such as ornaments.
The weather will not effect us when filming in the house as its inside. We should film inside the house when the weather is bad so that we time when the weather is good to film in the outside locations.

The next location we will be using will be an isolated river in London. We are using this location as it links in with our narrative. Our narrative is about a boy running away from his problems at home so therefore we are using a river in London as its isolated which will create a mysterious feel. We are also using a river within London as its an basic location therefore its conventional to the indie genre. Its also realistic which will engage the audience more into our music video. The audience will also will be able to relate to it meaning that it will build a strong relationship between the characters and the audience therefore they will focus on the narrative more. We are using this location to show the boy has run away from his home, it will show the audience that he is lonely. 
We are planning to incorporate many shots within this location. We are planning to incorporate a long shot to show the clear location change. From this long shot the audience can understand that the boy is in a isolated place. It will also show the audience that he's alone which makes them feel sorry for him. Another key shot we will be using is close up's to show ed facial expression about how he feels about running away. From this the audience will be able to relate to him therefore building a relationship between the two. It will be easier to understand the narrative by using close ups as they can see how Nico feels. Another shot we will use is an high angle so make Nico look small which suggests to the audience that's how he is feeling. The high angle will represent his feelings of being isolated and alone which links well to the narrative.
There are a few limitations which may prevent us when coming to film. We have to make sure that the public arnt in our filming therefore we will find it difficult to film by the river as its a public place. We also have to make sure we film in the day time as itl too dark to film and our camera wont pick up footage. Another limitation is that we have to make sure our camera and equipment is working efficiently as we wont have anywhere to charge the cameras. 
There are a few health and safety risks when we film by the river. We have to make sure we don't go too close to the river as this could be a risk of falling in or damaging the equipment. We will over come this by wearing appropriate footwear. 
The weather is a major issue when we come to film by the river. We have to check the weather forecast before we film by the river so that we know what days we can film there otherwise we will lose time. We cant film by the river when its raining as it wont fit in with our narrative and the equipment will get wet. 

The next location we are filming our music video in the London underground on the tube. We are using this location to show the narrative clearly so that the audience can understand that Ed has run away from his home. By using this location it is clear that Nico is running away. Its also an relate able location so that the audience can put themselves in Nico's shoes therefore the narrative will be successful. 
The main shots we will be using within this location is mid shot, close up and long shot. We will use a long shot to show the audience where he is so that they understand that he is moving away. It also shows the iconography which is his suitcase and his guitar which is conventional to the indie genre. The mid shots we will use is when Nico is travelling on the the train to show the audience the mise en scene and his facial expression. We will use close ups of when he is travelling on the train to show the audience that he is depressed and lonely. 
There are a few limitations when we come to film on a train. We have to make sure that the train services are running otherwise we cant film on the train. We have to make sure all our team members are free to film on the train as we believe that filming on the train is a difficult location to film in. Another limitation is the time of when we film on the train. We have to make sure we film the train part when its not rush hour as it will be too busy and our filming will be unsuccessful. To overcome this we will film in the morning as this is when the trains are empty. 
There are a few heath ans safety risks when we come to film on the train. We have to make sure we are careful around the edge of the platform as we may fall in or drop the camera in the tracks. We also have to make sure we don't get in any ones way on the train as we could cause disturbance. 


The iconography we are using within our music video is a suitcase, a guitar and alcohol such as beer bottles. We are using these items as our iconography as it links with our narrative or is conventional to the indie genre. 
We are incorporating the suitcase to show the audience that he is running away. By using this as part of our iconography makes the narrative more clear to the audience and therefore they will be more focused on the music video. The suitcase will show the audience that he has packed up his stuff and is running away. It makes the music video more realistic and therefore a relationship will be built between the character and the audience. We are using a guitar for the performance side of the music video. The guitar is also very conventional to the indie genre. It makes Nico look like a typical person therefore the audience will be able to relate to him making the music video more interesting to watch. We are using the beer bottles as it links within the narrative of the dad being an alcoholic. By using the beer bottles it will help the audience understand why the boy and his father has fights a lot, it will also create empathy for the boy and interest the audience into watching the music video. 
Without any iconography in our music video, our music video wouldn't be as realistic and the narrative wouldn't be as clear.