planning lighting and colours - Miss Georgiou

It is essential to have a variety lighting styles and colours within a music video to keep the audience interested and to appeal to your target audience. The lighting and colour within the music video are important as they enhance the visuals of a music video. Lighting and colour also shows how the characters are feeling therefore they will understand the narrative and will be able to relate to the characters, which will build a relationship. Lighting also shows the audience the genre of music the music video is for example strobe lighting will be used in house/dance music videos whereas in indie music videos low-key lighting and black and white colouring may be used to show emotions and make the music video more realistic.

Within our music video we will have low key lighting throughout our music video as its very conventional to the indie genre.  Low key lighting through out our music video will clearly show the audience our music video genre which will attract our target audiences. The low key lighting will also create an tense atmosphere which will draw the audience in. We have decided to use low key lighting so that the audience can build a relationship with the artist as low key lighting will bring out the emotions of the artist which will make the audience feel sympathy for him due to the nature of the song. Therefore the audience will be able to relate to our artist which will engage them into our music video meaning that its more likely to be successful. Overall having low key lighting will have massive effect on the audience in the way they feel about our artist. We are also using low key lighting as it relates back to the lyrics of the song of him running away which is a sad thing therefore the audience will understand the music video better. 

In the filed location we will have low key lighting as its the start of the music video therefore it will create anticipation straight away for the audience and engage them within the music video. It will also show them the genre of the music video straight away. The lighting here won't be too dark though so that the audience can see clearly the fields and the house the boy is going to. We will film this location at sunset as this will create a good lighting for the location. The lighting here will represent the artist as lonely and vulnerable which will make the audience want to carry on watching the music video. 

In the house location the lighting again will be black and white to create a dirty and dingy effect which will build a relationship between the audience and artist as they will feel empathy towards him. The black and white lighting make the house feel cold which will engage the audience into our music video as they will understand the music video better but also a change in lighting will make the music video seem more interesting and engage the audience into watching the music video. Black and white lighting will bring out the emotions of the artist and  will help the audience to understand why the boy is running away as the lighting will link with the lyrics. Also the lighting here will represent the artist as neglected and vulnerable which will create a relationship between the audience and him. Overall the black and white lighting will make the music video more interesting and more easier to understand as the lighting will bring out the artists emotions. 

On the trains the lighting will be high key due to the lighting on the trains however this will show the audience facial expressions clearly therefore building a relationship between the two as the audience will be able to see how scared our artist is therefore they will be able to relate to him. The high key lighting will also interest the audience into watching the music video as there as been a major change in lighting. The high key lighting will also show elements of the miss en scene clearly such as costume and the iconography therefore the audience will be able to see he has been neglected and is 'running away' Furthermore the high key lighting is unconventional to the indie genre but may be effective in our music video as it will show the boys facial expression and mise en scene more clearly therefore they will understand the narrative better and be able to relate to him. The lighting represents our artist as depressed and vulnerable as the audience will be able to see his facial expression clearly. 

At the river location the lighting will be low key but we also may have black and white colouring as this is conventional to the indie genre. By having low key lighting here will build a relationship between the audience and the artist as the low key lighting will link to how he feels therefore they will be able to relate to him. Also by having low key lighting here makes the setting look more mysterious and isolated therefore the audience will understand he is alone and will sympathise for him which will build a relationship. Overall the low key lighting here will help the audience understand the music video better as the low key lighting brings out the emotions of the artist and links with the lyrics of running away.

The colours we have used within our music video is just black and white colouring as these colours are conventional to the indie genre. By using these colours will make our music video more successful as the audience can clearly see that our artist has been neglected which will build a relationship between the two. The black and white colouring will also help the audience to understand the music video better as it links with the dark lyrics of him running away. It also makes the music video more interesting as there are a change in lighting. 

The target audience will be able to build a relationship with my artist through the low key lighting and colours we have selected as this will connote to how he is feeling depressed and down making the narrative more clear. The high key lighting will build a relationship between the audience and the artist as it will clearly show his facial expressions which will be blank therefore the audience can relate to him and it will show the mise en scene clearly to show he has been neglected.