Planning magazine advert- Miss Miller

Magazines advert are extremely important as they are a huge marketing tool. They promote artists album extremely well and help the artist gain a wider fan base as many different types of people read magazines. They also promote the artist as magazine adverts tend to show the artists as strong powerful artists. Magazine adverts also promote what type of genre artists sing therefore catching audiences attention. I will be creating a magazine advert for my artist. Planning is essential when creating a magazine advert as you get an idea of what is successful and what is not. Further more its also easier when you come to create the final advert. Also it allows you to add in successful conventions. 

On my magazine advert I have used earthy colours such as brown, green and blue as the magazine image is set in a forest. The colours that I have used are simplistic yet effective as they are conventional to the indie genre. The colours will appeal to our target audience and draw their attention to the magazine. The earthy colours connote to our artists personality which suggests his interested in nature but also a simple person which is relatable to our target audience. Furthermore I have used these colours as they work well together and make the advert visually appealing therefore audiences are likely to buy the album. I have decided to set the magazine advert in a forest as this is a very conventional location to the indie genre which will build a relationship straight away. The image will also indicate what genre of music my artist sings therefore the magazine advert will be very appealing to our target audience. I've decided to use the location of a forest as it clearly shows what genre of music my magazine advert is promoting but also promotes the artist as unique and diverse as he is in a forest alone. It may also promote him as vulnerable and lonely which links back to our song 'runaway' therefore the audience will want to understand more about the magazine advert.
The image of the artist is defiantly conventional to the indie genre as he is portrayed as scruffy due to his clothing and hair. I've chosen to make him scruffy so that the audience can relate to him easily and understand what genre of music is being promoted. Ive also chosen for the artist to hold an acoustic guitar which shows to the audience his musical talent which promotes him as a strong indie artist. 

Ive chosen to make the layout of the magazine advert typical to other adverts. I've chosen to make the image the main feature on the page as this will draw in audiences as it will look visually appealing. Ive decided to put Ed Sheerans name and album title in bold at the top so that the audiences defiantly know who the magazine advert is about and what album is being promoted. I've chosen to make Ed Sheeran in the middle of the image so that the audience is drawn to him and can see his full identity.  By making the layout simple will attract audiences as they will clearly know its a magazine advert.

The font I've decided to use is bold capital letters. This is so the audience can easily read the information and know what artist is being promoted. By using bold capital simple font is also conventional to the indie genre as its very simplistic. The boldness of the font connotes to how strong our artist is and makes the artist looks successful as his name is bold. Ive made the writing all in dark navy blue so it contrasts from the image so it can be easily seen and read. The type of language is very simple so that all audiences can understand the advert. By using bold language the audience can see hes a strong artist. 

My artist is represented as scruffy and friendly due to his facial expression on his face therefore making him look happy which will appeal to audiences and give off a good reputation of himself. I've decided to use a long shot of the artist so audiences can see his clothing clearly which also shows what type of artist and person he is which is easily relateable to the audience. He's also represented as a successful artist due to the acoustic guitar in his hand but also very strong due to the bold font of the information on the advert. The artist is represented as an indie artist as I believe my advert is very conventional to the indie genre due to the colours, font and image being used. 

I will not include a personal message within my magazine advert as I want the artist to come across as a mystery. I also don't want to include a personal message within the magazine advet as I am going to include a personal message in the digipak instead. 

Having a clear plan will help me in the later stage of creating my final advert. It also allows me to know what photos I need to take so that I can use photoshop. It will also be easier to create my final advert as I have a clear idea of what I am doing and what photos to take.