As a group we are planning to make our artists image as conventional to the indie genre as we can. We are planning to make the artists to appear scruffy, dirty and untidy so that his appearance links with the narrative. The costume our artist will wear is scruffy jeans, jumper and broken shoes but still looking like a typical boy so that the audience can relate to him. This is very conventional to the indie genre and the audience will be able to relate to him easily as well as seeing he has been neglected therefore they will understand the narrative better. We are having a costume change through out the video as it would make sense to have one with our narrative to show that the boy has travelled far. Also by having a costume change will engage the audience more into the video as it makes the music video more interesting. We are having the costume change within London to show he has travelled far but to also to interest the audience. The artist will be represented as a typical boy so that the audience will engage with him. We are representing him as a typical boy as this is conventional to the indie genre but also makes him relateable. It will also show he not a constructed star which will interest the audience into watching the video also and create a good reputation of the artist. The clothing will be very plain and simple so that the audience know straight away what genre of music the video is which will attract and engage our target audience. Also by wearing simple clothing makes him very relateable to the audience which will build a relationship between the two.
His scruffy hair which show the audience that he has been neglected which will help them understand the narrative better.Further more the plain clothing will allow the audience to focus on the narrative more rather then the boy therefore meaning they will understand the narrative better which will make the music video more successful. The scruffy clothing will also emphasize that he has been neglected therefore helping the audience to understand the narrative better. The plain clothing will help the audience to understand the character better therefore they are more likely to carry on watching the video. The artist will also be wearing a hat which is not conventional to the indie genre but to make the artists image unique and diverse which will catch audiences eyes. It will also make him look like a typical boy which audience will be able to relate to. We will have no make up on our artist as he is a boy but we may put dark circles round his eyes to show he has been hurt and is lonely so that it links to our narrative.
His image will be the same throughout the whole of the music video so that the audience can see that the music video is typical of the indie genre as he is seen as a plain typical boy. We are also keeping the image the same so that our narrative makes sense to the audience therefore they will understand our music video better. Furthermore we are keeping his image the same so that the audience can definitely seen he has been neglected.
Overall our artists image is conventional to the indie genre as he will be wearing plain, relateable clothing and have scruffy hair therefore looking like a typical boy. His appearance will help the audience to understand that he is vulnerable which will build a relationship. His image will help the audience to understand the narrative better by showing that he is depressed and lonely.
The target audience can build a relationship with my artist through the image as he looks like a typical boy which the audience can easily relate to. They will be able to understand his feelings better as he is wearing typical clothing therefore understanding the narrative better.
This post demonstrates some planning techniques. You have made a start in considering the artist image that you would like to include within your production and where it will be seen. However, further discussion of the effect, the relationship that is created and how it follows the conventions of indie is needed to demonstrate further planning techniques. Also aim to consider the various representations of the different scenes and if this will change?
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