Music videos appeal to different audiences by the use of editing, camera shots and mise-en-scene. Music videos have different concepts to interest different types of audiences for example performance, concept or narrative. By having an appealing music video it will make the music seem more interesting also which will gain many more fans. Depending on what the music videos target audience is depends on what type of music video is created. For example Eminems music videos would may contain violence and dark settings due to the rap genre he sings.
The first music video i analysed was 'over' by the artist Drake. Drake is a rap artist and many of his videos are conventional to the rap genre. When analysing the music video i specifically looked at micro elements such as mise-en-scene, cinematography and editing.
During the music video there is a close up of drake. This is evident when drake is sitting on his bed singing looking up into the camera. By having this camera shot here helps to get across drakes feelings towards the audience better. By having a close up expresses his emotions and feelings more therefore the audience can have a better understanding of the lyrics and how he's feeling at that moment in time which will interest them more in the video. The lyrics whilst there is a close up on Drake is 'I know way to many people here right now that i didn't know last year' by having a close up here makes the audience feel sorry for him and are able to understand his emotions more.
Another shot during the video is an high angle shot. This is evident when drake is sitting on the bed singing about women. By using high angle also express drakes emotions and makes him look small which comes across to the audience that he's angry. By also using a high angle shot it expresses that he in in pain which the audience would want to carry on watching the video as they would like to learn more about how he is in pain. The shots that have been used are conventional to the rap genre as it demonstrates the artist emotions which is typical in the rap genre as they rap about how they are feeling.
Another shot during the video is an high angle shot. This is evident when drake is sitting on the bed singing about women. By using high angle also express drakes emotions and makes him look small which comes across to the audience that he's angry. By also using a high angle shot it expresses that he in in pain which the audience would want to carry on watching the video as they would like to learn more about how he is in pain. The shots that have been used are conventional to the rap genre as it demonstrates the artist emotions which is typical in the rap genre as they rap about how they are feeling.
Within this video there is many editing that is being used. The different editing techniques not only interests the audiences more but helps the audience also understand what the song is about. Within the video there is different coloured tint and flashing lights(colour filters) throughout the video. The flashing lights which are fast paced show that Drakes life have sped up which helps the audience to understand the video. In one bit of the video there is flashing lights on his faces to show that Drake is isolated which links with the lyrics. The colour filters are mainly used at the beginning when Drake is in the bedroom. The colour of the tint is red and orange which suggests that Drake is in anger or in pain which interest the audience more. The coloured tints also represent that his life have changed which is why he is in anger. Another editing shot which is used is timing of shots. At the beginning of the video the timing of shots are slow where Drake is speaking about his life so that the audience can engage and understand the lyrics more, the tempo speeds up and Drake starts rapping, this is done to not only interest the audience but to show that drake is emotional as he is rapping directly into the camera.
The mise-en-scene that is evident within this helps the audience to understand how Drake is feeling. The costume that Drake is wearing is typical to the rap genre, he's wearing a red jacket with jeans and a few chains. The fact that the jacket is red is may shows that he is angry and in pain. It relates to the fact that he's going through a lot of emotions. Throughout the video Drakes costume changes when he switches locations, this suggests to the audience that he his emotions have changed from angry to happy. By having a conventional costume the audience are able to relate to him.Drakes positioning throughout the video is always in the centre of the camera, by having Drake in the centre promotes him as the main artist and the audiences should just have their focus on him. It builds a relationship with him and his target audience and shows to the audience that he is important. Behind Drake in one part of the video there are faded people walking behind him whilst he stands out which also shows the audience that he is the main artist and they should have their attention on him.
The second video I analysed was 'Club cant handle me' The genre of this music video was dance and the music video was very conventional to its genre. There are many camera shots within this video which promotes the artist and the location of the song (the club) There is a high angle shot when Flo Rida is on top of the audience showing a clear view to the audience of the club and that everyone is having a good time. It also promotes the artist as being fun which will produce more fans. The high angle especially shows that all the audience is enjoying the club which is conventional to the dance genre. By having a high angle when Flo Rida is on top of the crowd dancing shows that he is the main artist and everyone should have his focus on him. Also having a high angle shows the location of the music video which is the Club.
Another shot that is used is a long shot right at the beginning of the video when Flo Rida is getting out of the sports car. By having a long shot of the cars and Flo Rida promotes him as being wealthy therefore audiences will inspire to be like him. Also by using a long shot on the car makes the audience want to watch more of the video as it will interest them into his lifestyle. Within the long shot also we see that Flo Rida throws money, this shows the audience that he has a wealthy lifestyle which makes people inspire to him.
There are many editing shots used within the music video. There is a split screen being used where in one half of the screen people are trying to get into the club by running through different shops and the other half of the screen is people dancing in the night club. This follows goodiwns theory where the lyrics link with the visuals as the 'club cant handle me right now' references to the people trying to get into the club. By having a split screen it interests the audience as there are two things to watch. It also makes the club seem more realistic as there are people running to it. Another editing shot that is used is fast editing, this is evident as the music speeds up from the beginning to the middle. Fast editing is conventional to the dance genre as its the speed of everyone dancing, it makes the club stand out and look interesting. The fast pace editing creates a party atmosphere.
The mise-en scene within the video is very conventional to the dance genre. The setting of the music video is in the club which is very conventional to the dance genre. By having the location at the club means that the lyrics match with the visuals as the song is called 'club cant handle me' By having a conventional location means that the audience wont get confused and will be able to relate back to the artist.The iconography that is used is bottle of champagne, this evident when there brought out into the club with sparklers in them. It relates back to the party atmosphere as people normally drink champagne within club. It also shows that Flo Rida is wealthy which promotes the artist as being rich. The lighting is also very conventional to the dance genre. There is strobe lighting and flashing lights which is always played in a club environment, by having flashing lights and strobe lighting makes the video seem more realistic which will interest the audience in the video more.
Another video i analysed was Green Day -American Idiot in which this song and band produced rock music. Green day follow typical rock conventions when they made this video. There are many different camera shots that follow the typical conventions of a rock band. There is a panning shot of when Green Day when there performing, by using a panning shot Green day are able to show there emotions as they are all in the camera shot. The panning shot also shows the audience the the location of the video which they are able to relate to as the location is very conventional to the rock genre. Another shot that is used a close up of one of the singer in Green day. This is done to show the audience the emotions of Green day which is anger towards America so that the audience understand. The close up is also used so the audience keep their focus on him.
An editing shot that is used within the music video is flashing lights. This is conventional to the rock genre as the flashing lights create a freaky atmosphere. There is dark flashing lights when the band has paint all over them. The flashing lights suggest to the audience that they are angry which makes them to be able to relate back to them. The flashing lights create a rock feel atmosphere. Another editing shot was fast paced editing. This is conventional to the rock genre as it keeps up with the speed of the music and the band dancing. By making shots change really quickly creates a rock atmosphere as they dance and headbang quickly which the audience would be able to relate back too.
The mise en scene within the video is very conventional to the rock genre. The location is at a studio where the band our performing with a green american flag and green paint. Having the location in a studio where the band is performing is very conventional to the rock genre as mainly all rock videos are performance based. Also by having the colour green paint and green flag promotes the artist as they are called 'Green' day. By having the location of the video in a studio with just the band performing the audience are able to relate to them and also keep there main focus on them. The costume the whole band was wearing was also very conventional to the rock genre. They all had dark clothing on aswell as dark makeup. This creates a rock like atmosphere and promotes the artist as being a rock band. By also having dark clothing it suggests that they are angry about something which the audience will be intrigued by.
From looking at different music genres I have learnt the conventions of each genre and how music videos conforms to them therefore when I come to create my own music video I will understand how to conform to the music genre.
The mise-en-scene that is evident within this helps the audience to understand how Drake is feeling. The costume that Drake is wearing is typical to the rap genre, he's wearing a red jacket with jeans and a few chains. The fact that the jacket is red is may shows that he is angry and in pain. It relates to the fact that he's going through a lot of emotions. Throughout the video Drakes costume changes when he switches locations, this suggests to the audience that he his emotions have changed from angry to happy. By having a conventional costume the audience are able to relate to him.Drakes positioning throughout the video is always in the centre of the camera, by having Drake in the centre promotes him as the main artist and the audiences should just have their focus on him. It builds a relationship with him and his target audience and shows to the audience that he is important. Behind Drake in one part of the video there are faded people walking behind him whilst he stands out which also shows the audience that he is the main artist and they should have their attention on him.
The second video I analysed was 'Club cant handle me' The genre of this music video was dance and the music video was very conventional to its genre. There are many camera shots within this video which promotes the artist and the location of the song (the club) There is a high angle shot when Flo Rida is on top of the audience showing a clear view to the audience of the club and that everyone is having a good time. It also promotes the artist as being fun which will produce more fans. The high angle especially shows that all the audience is enjoying the club which is conventional to the dance genre. By having a high angle when Flo Rida is on top of the crowd dancing shows that he is the main artist and everyone should have his focus on him. Also having a high angle shows the location of the music video which is the Club.
Another shot that is used is a long shot right at the beginning of the video when Flo Rida is getting out of the sports car. By having a long shot of the cars and Flo Rida promotes him as being wealthy therefore audiences will inspire to be like him. Also by using a long shot on the car makes the audience want to watch more of the video as it will interest them into his lifestyle. Within the long shot also we see that Flo Rida throws money, this shows the audience that he has a wealthy lifestyle which makes people inspire to him.
There are many editing shots used within the music video. There is a split screen being used where in one half of the screen people are trying to get into the club by running through different shops and the other half of the screen is people dancing in the night club. This follows goodiwns theory where the lyrics link with the visuals as the 'club cant handle me right now' references to the people trying to get into the club. By having a split screen it interests the audience as there are two things to watch. It also makes the club seem more realistic as there are people running to it. Another editing shot that is used is fast editing, this is evident as the music speeds up from the beginning to the middle. Fast editing is conventional to the dance genre as its the speed of everyone dancing, it makes the club stand out and look interesting. The fast pace editing creates a party atmosphere.
The mise-en scene within the video is very conventional to the dance genre. The setting of the music video is in the club which is very conventional to the dance genre. By having the location at the club means that the lyrics match with the visuals as the song is called 'club cant handle me' By having a conventional location means that the audience wont get confused and will be able to relate back to the artist.The iconography that is used is bottle of champagne, this evident when there brought out into the club with sparklers in them. It relates back to the party atmosphere as people normally drink champagne within club. It also shows that Flo Rida is wealthy which promotes the artist as being rich. The lighting is also very conventional to the dance genre. There is strobe lighting and flashing lights which is always played in a club environment, by having flashing lights and strobe lighting makes the video seem more realistic which will interest the audience in the video more.
Another video i analysed was Green Day -American Idiot in which this song and band produced rock music. Green day follow typical rock conventions when they made this video. There are many different camera shots that follow the typical conventions of a rock band. There is a panning shot of when Green Day when there performing, by using a panning shot Green day are able to show there emotions as they are all in the camera shot. The panning shot also shows the audience the the location of the video which they are able to relate to as the location is very conventional to the rock genre. Another shot that is used a close up of one of the singer in Green day. This is done to show the audience the emotions of Green day which is anger towards America so that the audience understand. The close up is also used so the audience keep their focus on him.
An editing shot that is used within the music video is flashing lights. This is conventional to the rock genre as the flashing lights create a freaky atmosphere. There is dark flashing lights when the band has paint all over them. The flashing lights suggest to the audience that they are angry which makes them to be able to relate back to them. The flashing lights create a rock feel atmosphere. Another editing shot was fast paced editing. This is conventional to the rock genre as it keeps up with the speed of the music and the band dancing. By making shots change really quickly creates a rock atmosphere as they dance and headbang quickly which the audience would be able to relate back too.
The mise en scene within the video is very conventional to the rock genre. The location is at a studio where the band our performing with a green american flag and green paint. Having the location in a studio where the band is performing is very conventional to the rock genre as mainly all rock videos are performance based. Also by having the colour green paint and green flag promotes the artist as they are called 'Green' day. By having the location of the video in a studio with just the band performing the audience are able to relate to them and also keep there main focus on them. The costume the whole band was wearing was also very conventional to the rock genre. They all had dark clothing on aswell as dark makeup. This creates a rock like atmosphere and promotes the artist as being a rock band. By also having dark clothing it suggests that they are angry about something which the audience will be intrigued by.
From looking at different music genres I have learnt the conventions of each genre and how music videos conforms to them therefore when I come to create my own music video I will understand how to conform to the music genre.
This post demonstrates a proficient understanding of how music videos appeal to an audience. You have focused on three different genres and have included some relevant examples to demonstrate your understanding of the task. The points that you have made on cinematography and editing, demonstrate your understanding of micro elements, but further analysis is needed of the mise-en-scene as these points are too vague and need to be developed more.
ReplyDeleteAlso aim to include screenshots to support the points that you have made and to include a summary to complete this post.
The screenshots that you have included helps to support the points that you have made. Now you need to refer back to the lesson, to ensure that you have included the correct points within your summary, to demonstrate a greater understanding of music genres.
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